Primary Goal of the
Royalty Brand Archetype:
To create a prosperous, successful community. To leverage their authority and lead by example.
Understanding + Leveraging your Royalty Brand Archetype
Also known as the: Boss, Aristocrat, King, Queen, Politician, Manager, Royalty, God Father, Upper Class
What customers FEEL: Awe, “If I follow them, I’ll share their success,” like they have good taste, enthralled, admiration
Innate advantages: Responsibility, leadership
Brand villains: Chaos, being overthrown, losing influence/control
Potential pitfalls: Being authoritarian, unable to connect with audience on their level
Brand voice: Refined, articulate
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About the Royalty Brand Archetype
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In-depth insights and actionable steps to make your brand more true to YOU.
Unlock the power of your archetype so you can:
» Stand out against the competition with a compelling message
» Be more YOU, without all the comparisonitis or imposter syndrome
» Make brand decisions faster and with more confidence
» Turn people into raving fans, happy to pay what you deserve
When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.
When I discovered my primary archetype and then took the course, I couldn’t believe it!
Your expertise came to me at just the right time. I’ve invested in a website and social media template design process and the end result has been disappointing. It isn’t the designer’s talent level (they are great), but rather I wasn’t clear about my own essence as a brand. When I discovered my primary archetype and then took the course, I couldn’t believe it. I’m so glad I stumbled into your world before I went too far astray from my initial vision. I am beyond thankful to get this level of clarity so early in my brand-building process.
– TANNER
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Key #1: Tip the Big Domino
Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Free Archetype Masterclass
Build A Crystal Clear Brand That Attracts Your Ideal Clients
Enroll now to discover the 3 keys to a more compelling brand:
Key #1: Tip the Big Domino
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Hello beautiful human, I'm Kaye!
Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.
Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.
I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.
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Brand Archetype Inspiration Kit
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Inspiration
Royalty Brand Archetype
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