Explorer Brand Archetype

Primary Goal of the

Royalty Brand Archetype:

To create a prosperous, successful community. To leverage their authority and lead by example.

Understanding + Leveraging your Royalty Brand Archetype

Also known as the: Boss, Aristocrat, King, Queen, Politician, Manager, Royalty, God Father, Upper Class

What customers FEEL: Awe, “If I follow them, I’ll share their success,” like they have good taste, enthralled, admiration

Innate advantages: Responsibility, leadership

Brand villains: Chaos, being overthrown, losing influence/control

Potential pitfalls: Being authoritarian, unable to connect with audience on their level

Brand voice: Refined, articulate

Enroll in the Archetype Masterclass

Dive deeper into how brands can leverage archetypes to attract more of the right humans to their platforms and products. 

About the Royalty Brand Archetype

Get the Royalty Brand Archetype Inspiration Kit

Introducing Brandfluency...

In-depth insights and actionable steps to make your brand more true to YOU.

Unlock the power of your archetype so you can:

» Stand out against the competition with a compelling message

» Be more YOU, without all the comparisonitis or imposter syndrome

» Make brand decisions faster and with more confidence

» Turn people into raving fans, happy to pay what you deserve

When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.

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When I discovered my primary archetype and then took the course, I couldn’t believe it!

Your expertise came to me at just the right time. I’ve invested in a website and social media template design process and the end result has been disappointing. It isn’t the designer’s talent level (they are great), but rather I wasn’t clear about my own essence as a brand. When I discovered my primary archetype and then took the course, I couldn’t believe it. I’m so glad I stumbled into your world before I went too far astray from my initial vision. I am beyond thankful to get this level of clarity so early in my brand-building process.

– TANNER

Free Archetype Masterclass

Build A Crystal Clear Brand
That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Free Archetype Masterclass

Build A Crystal Clear Brand That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Hello beautiful human, I'm Kaye!

Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.

Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.

I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.

Scroll down to pick your next step in the archetype journey.

3 Ways to Get Started Today

Choose your own adventure or explore them all!

Brand Archetype Inspiration Kit

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Free Archetype Masterclass

Build a crystal clear brand that attracts your ideal client without compromising your true self.

Inspiration

Royalty Brand Archetype

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

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