Primary Goal of the
Maverick Brand Archetype:
To overturn what isn’t working. To achieve freedom from the establishment and challenge the status quo.
Understanding + Leveraging your Maverick Brand Archetype
Also known as the: The rebel, revolutionary, wild man/child, the misfit, thrill seeker
What customers FEEL: Rebellious, “Other people are wrong,” stimulated, thrilled, tenacious, impulsive, uncommon
Innate advantages: Outrageousness, radical freedom
Brand villains: To be powerless, ineffectual, or trapped
Potential pitfalls: Crossing over to the dark side, crime, taking fun too far
Brand voice: Candid, raw, honest
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About the Maverick Brand Archetype
Get the Maverick Brand Archetype Inspiration Kit
Introducing Brandfluency...
In-depth insights and actionable steps to make your brand more true to YOU.
Unlock the power of your archetype so you can:
» Stand out against the competition with a compelling message
» Be more YOU, without all the comparisonitis or imposter syndrome
» Make brand decisions faster and with more confidence
» Turn people into raving fans, happy to pay what you deserve
When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.
I went through both archetypes and gosh, you nailed them!
I kind of already knew what my archetypes were but these courses became a huge validation for me. I wasn’t sure how to move forward with my brand, content, and voice, and after going through Maverick, everything just fit like puzzle pieces in my psyche. So, thank you!
– TRISH
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That Attracts Your Ideal Clients
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Key #1: Tip the Big Domino
Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Free Archetype Masterclass
Build A Crystal Clear Brand That Attracts Your Ideal Clients
Enroll now to discover the 3 keys to a more compelling brand:
Key #1: Tip the Big Domino
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Hello beautiful human, I'm Kaye!
Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.
Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.
I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.
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3 Ways to Get Started Today
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Brand Archetype Inspiration Kit
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Inspiration
Maverick Brand Archetype
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