Primary Goal of the
Maverick Brand Archetype
To overturn what isn’t working. To achieve freedom from the establishment and challenge the status quo.
What is the Maverick Brand Archetype?
Whether you resonate with being a rebel, revolutionary, wild man/child, misfit, or thrill seeker, your brand possesses the incredible power to evoke feelings of rebellion, stimulation, and a sense of being uncommon in those who encounter it.
When customers experience your Maverick brand, they can’t help but feel a surge of rebellious energy. They resonate with the belief that other people are wrong, and they’re thrilled to stand apart from the crowd. Your brand ignites their spirit, inspiring them to challenge norms and embrace a tenacious pursuit of their own unique path.
As a Maverick, you possess innate advantages that set you apart. Outrageousness and radical freedom are your driving forces. Your brand dares to push boundaries, break free from constraints, and defy the status quo.
However, like every hero, the Maverick brand faces its villains. The fear of powerlessness, ineffectiveness, or feeling trapped can cast a shadow on your journey. It’s crucial to empower your audience, reminding them that they have the ability to shape their own destinies and make a difference.
While on your brand journey, be mindful of potential pitfalls. Avoid crossing over to the dark side, engaging in criminal activities, or taking fun too far at the expense of others’ well-being. Embrace your rebellious spirit with responsibility and consider the impact of your actions on those around you.
When it comes to your brand voice, let it be candid, raw, and honest. Speak from the heart, unafraid to express your true thoughts and emotions. Your authenticity and transparency will attract a loyal following who appreciates your genuine and unfiltered approach.
Celebrate the daring spirit of your Maverick brand archetype and let it guide you in unleashing rebellion, thrills, and uncommon tenacity. Embrace the power to challenge the norm, break free from limitations, and inspire others to forge their own paths. Get ready to create a world where authenticity reigns supreme, and the courage to be different is celebrated.
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Maverick Brand Archetype Examples
The Maverick, also known as the Outlaw or Rebel archetype, is all about breaking the rules, challenging the status quo, and daring to be different. Harley-Davidson motorcycles roar with the Maverick spirit, symbolizing freedom and rebellion. Virgin, with its audacious approach in industries from music to space travel, is another Rebel brand, always shaking things up. And then there’s the fashion brand Diesel, whose bold and provocative ad campaigns consistently push boundaries and challenge norms. Maverick brands aren’t here to fit in—they’re here to stand out, disrupt, and make their own rules.
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I went through both archetypes and gosh, you nailed them!
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– TRISH
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Free Archetype Masterclass
Build A Crystal Clear Brand That Attracts Your Ideal Clients
Enroll now to discover the 3 keys to a more compelling brand:
Key #1: Tip the Big Domino
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Hello beautiful human, I'm Kaye!
Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.
Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.
I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.
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