Explorer Brand Archetype

Primary Goal of the

Magician Brand Archetype:

To transform lives. To make dreams come true by leveraging the laws of the universe. To reveal what others can’t see.

Understanding + Leveraging your Magician Brand Archetype

Also known as the: The visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine man, intuitive, wizard, transformer

What customers FEEL: “I want to experience that,” “I’m on the cutting edge,” fascinated, enchanted

Innate advantages: Finding win-win solutions, imagining a better future

Brand villains: Unintended negative consequences

Potential pitfalls: Becoming manipulative

Brand voice: Expansive, moving, articulate

Enroll in the Archetype Masterclass

Dive deeper into how brands can leverage archetypes to attract more of the right humans to their platforms and products. 

About the Magician Brand Archetype

Get the Magician Brand Archetype Inspiration Kit

Introducing Brandfluency...

In-depth insights and actionable steps to make your brand more true to YOU.

Unlock the power of your archetype so you can:

» Stand out against the competition with a compelling message

» Be more YOU, without all the comparisonitis or imposter syndrome

» Make brand decisions faster and with more confidence

» Turn people into raving fans, happy to pay what you deserve

When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.

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Since buying the program last night, I literally just listened to EVERY video in the Magician.

I smiled. I laughed. I got teary. THIS is exactly what I needed! Honestly, this may actually be THE missing piece for me.

You have validated everything I have felt for 5 years! and kept feeling wrong, because nobody understood me or my clients. I kept getting further away from them and me.

THIS… speaks my language at a deep level and I want to validate the Magician in you by saying WOW! WOW! WOW! You have absolutely WOWED me and that’s not easy to do at this depth.

THANK YOU SO MUCH!

– TAMMY

Free Archetype Masterclass

Build A Crystal Clear Brand
That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Free Archetype Masterclass

Build A Crystal Clear Brand That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Hello beautiful human, I'm Kaye!

Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.

Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.

I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.

Scroll down to pick your next step in the archetype journey.

3 Ways to Get Started Today

Choose your own adventure or explore them all!

Brand Archetype Inspiration Kit

Enter your email below to access your Magician inspiration PDF.

Learn more about Brandfluency

Invest in the shortcut to learn how to leverage the Magician Brand Archetype in YOUR business.

Free Archetype Masterclass

Build a crystal clear brand that attracts your ideal client without compromising your true self.

Inspiration

Magician Brand Archetype

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

Hover to enlarge or right-click to save.