Primary Goal of the
Lover Brand Archetype:
To be in a relationship with their audience and help people acknowledge, indulge in, and connect to their desires.
Understanding + Leveraging your Lover Brand Archetype
Also known as the: The partner, intimate, enthusiast, sensualist, spouse, team-builder, intimate, harmonizer, connector
What customers FEEL: “Turned on,” “I want what s/he has,” excited, affection, spellbound
Innate advantages: Passion and commitment
Brand villains: Being alone, a wallflower, unwanted, unloved, not being noticed
Potential pitfalls: Outward-directed desire to please others at risk of losing own identity
Brand voice: Affectionate, adjective-rich
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About the Lover Brand Archetype
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Introducing Brandfluency...
In-depth insights and actionable steps to make your brand more true to YOU.
Unlock the power of your archetype so you can:
» Stand out against the competition with a compelling message
» Be more YOU, without all the comparisonitis or imposter syndrome
» Make brand decisions faster and with more confidence
» Turn people into raving fans, happy to pay what you deserve
When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.
I haven’t the words to express my profound appreciation for your guidance.
I’m literally crying tears of relief because I have been spinning my wheels into over-analyzation stagnation. Based on your feedback, I can take my next steps with more confidence and clarity. I’m truly grateful. Your recommendations will absolutely be implemented and forever appreciated.
– ELIZABETH
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That Attracts Your Ideal Clients
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Key #1: Tip the Big Domino
Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Free Archetype Masterclass
Build A Crystal Clear Brand That Attracts Your Ideal Clients
Enroll now to discover the 3 keys to a more compelling brand:
Key #1: Tip the Big Domino
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Hello beautiful human, I'm Kaye!
Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.
Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.
I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.
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Inspiration
Lover Brand Archetype
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