Explorer Brand Archetype

Primary Goal of the

Lover Brand Archetype:

To be in a relationship with their audience and help people acknowledge, indulge in, and connect to their desires.

Understanding + Leveraging your Lover Brand Archetype

Also known as the: The partner, intimate, enthusiast, sensualist, spouse, team-builder, intimate, harmonizer, connector

What customers FEEL: “Turned on,” “I want what s/he has,” excited, affection, spellbound

Innate advantages: Passion and commitment

Brand villains: Being alone, a wallflower, unwanted, unloved, not being noticed

Potential pitfalls: Outward-directed desire to please others at risk of losing own identity

Brand voice: Affectionate, adjective-rich

Enroll in the Archetype Masterclass

Dive deeper into how brands can leverage archetypes to attract more of the right humans to their platforms and products. 

About the Lover Brand Archetype

Get the Lover Brand Archetype Inspiration Kit

Introducing Brandfluency...

In-depth insights and actionable steps to make your brand more true to YOU.

Unlock the power of your archetype so you can:

» Stand out against the competition with a compelling message

» Be more YOU, without all the comparisonitis or imposter syndrome

» Make brand decisions faster and with more confidence

» Turn people into raving fans, happy to pay what you deserve

When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.

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I haven’t the words to express my profound appreciation for your guidance.

I’m literally crying tears of relief because I have been spinning my wheels into over-analyzation stagnation. Based on your feedback, I can take my next steps with more confidence and clarity. I’m truly grateful. Your recommendations will absolutely be implemented and forever appreciated.

– ELIZABETH

Free Archetype Masterclass

Build A Crystal Clear Brand
That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Free Archetype Masterclass

Build A Crystal Clear Brand That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Hello beautiful human, I'm Kaye!

Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.

Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.

I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.

Scroll down to pick your next step in the archetype journey.

3 Ways to Get Started Today

Choose your own adventure or explore them all!

Brand Archetype Inspiration Kit

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Learn more about Brandfluency

Invest in the shortcut to learn how to leverage the Lover Brand Archetype in YOUR business.

Free Archetype Masterclass

Build a crystal clear brand that attracts your ideal client without compromising your true self.

Inspiration

Lover Brand Archetype

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

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