Primary Goal of the
Innocent Brand Archetype
To be happy and create happiness. To keep life pure and simple. To be positive and encouraging.
What is the Innocent Brand Archetype?
Let’s celebrate the pure and joyful essence of the Innocent brand archetype! Whether you resonate with being a Utopian, traditionalist, saint, idealist, optimist, cheerleader, or purist, your brand has the incredible power to evoke feelings of joy, encouragement, and positive optimism in those who encounter it.
When customers experience your Innocent brand, they can’t help but feel a warm sense of delight. They are uplifted and filled with a belief that they can overcome any obstacle. Your brand inspires them, instilling a sense of joy and a can-do attitude.
As an Innocent, you possess innate advantages that set you apart. Faith and optimism are the driving forces behind your brand. Your unwavering belief in the goodness of the world and the potential for a brighter future inspires hope in others.
However, like every hero, the Innocent brand faces its villains. The fear of doing something wrong can hinder progress and create self-doubt. It’s important to embrace mistakes as learning opportunities and remind your audience that setbacks are merely bumps on the path to growth.
While on your brand journey, be mindful of potential pitfalls. Avoid oversimplifying the complexities of the world. Embrace the innocence and purity of your brand while also acknowledging the nuances and challenges that exist.
When it comes to your brand voice, let it be simple, concise, and cheerful. Use language that is easy to understand, and infuse your messaging with positivity and optimism. Be the cheerleader that uplifts and encourages your audience to embrace the beauty and possibilities of life.
Celebrate the pure delight of your Innocent brand archetype and let it guide you to inspire joy, encouragement, and positive optimism. Embrace the power of innocence and bring a sense of wonder and positivity to the lives of those you touch. Get ready to create a world where happiness thrives and dreams come true.
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Innocent Brand Archetype Examples
The Innocent archetype symbolizes brands that promote simplicity, purity, and goodness. They often aim to capture a sense of nostalgia and comfort. A classic example is Coca-Cola, a brand that frequently associates itself with happiness, unity, and good old-fashioned fun. Similarly, Dove, with its focus on ‘real beauty,’ resonates with the Innocent archetype by promoting purity and self-acceptance. And then there’s McDonald’s Happy Meal, which taps into the nostalgia of simpler, innocent times with its focus on bringing joy to kids. These Innocent brands often bring a sense of warmth, comfort, and good cheer, reminding us of the simple pleasures in life.
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Digging into the Archetypes has literally blown my mind!
I just wanted to let you and Kaye know how much your Brandfluency take on branding has busted my eyes wide open! My partner and I launched our business about 4 years ago and while we LOVE what we do and create and the connections we make to our customers, to be honest, the “marketing” stuff has been a struggle. I always got stuck (almost frozen) with the “ideal customer” approach – never felt comfortable in “choosing” one. I know I can’t “serve everybody” and don’t need to, but I found that starting there just always kept me stuck.
Digging into the Archetypes has literally blown my mind, reaffirming things that I am doing right and now being able to focus on NEW ways to “let our light shine” through what we’re creating.
THANK YOU, THANK YOU, THANK YOU for all for the incredible change you’re helping make in my life and that of our brand!
– JINGO
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Build A Crystal Clear Brand That Attracts Your Ideal Clients
Enroll now to discover the 3 keys to a more compelling brand:
Key #1: Tip the Big Domino
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Hello beautiful human, I'm Kaye!
Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.
Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.
I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.
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