Explorer Brand Archetype

Primary Goal of the

Innocent Brand Archetype:

To be happy and create happiness. To keep life pure and simple. To be positive and encouraging.

Understanding + Leveraging your Innocent Brand Archetype

Also known as the: Utopian, traditionalist, saint, idealist, optimist, cheerleader, purist

What customers FEEL: Joyful, “I can do this!” encouraged

Innate advantages: Faith and optimism

Brand villains: Doing something wrong

Potential pitfalls: Simplistic view of the world

Brand voice: Simple and concise language, cheerful

Enroll in the Archetype Masterclass

Dive deeper into how brands can leverage archetypes to attract more of the right humans to their platforms and products. 

About the Innocent Brand Archetype

Get the Innocent Brand Archetype Inspiration Kit

Introducing Brandfluency...

In-depth insights and actionable steps to make your brand more true to YOU.

Unlock the power of your archetype so you can:

» Stand out against the competition with a compelling message

» Be more YOU, without all the comparisonitis or imposter syndrome

» Make brand decisions faster and with more confidence

» Turn people into raving fans, happy to pay what you deserve

When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.

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Digging into the Archetypes has literally blown my mind!

I just wanted to let you and Kaye know how much your Brandfluency take on branding has busted my eyes wide open! My partner and I launched our business about 4 years ago and while we LOVE what we do and create and the connections we make to our customers, to be honest, the “marketing” stuff has been a struggle. I always got stuck (almost frozen) with the “ideal customer” approach – never felt comfortable in “choosing” one. I know I can’t “serve everybody” and don’t need to, but I found that starting there just always kept me stuck.

Digging into the Archetypes has literally blown my mind, reaffirming things that I am doing right and now being able to focus on NEW ways to “let our light shine” through what we’re creating.

THANK YOU, THANK YOU, THANK YOU for all for the incredible change you’re helping make in my life and that of our brand!

– JINGO

Free Archetype Masterclass

Build A Crystal Clear Brand
That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Free Archetype Masterclass

Build A Crystal Clear Brand That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Hello beautiful human, I'm Kaye!

Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.

Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.

I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.

Scroll down to pick your next step in the archetype journey.

3 Ways to Get Started Today

Choose your own adventure or explore them all!

Brand Archetype Inspiration Kit

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Invest in the shortcut to learn how to leverage the Innocent Brand Archetype in YOUR business.

Free Archetype Masterclass

Build a crystal clear brand that attracts your ideal client without compromising your true self.

Inspiration

Innocent Brand Archetype

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

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