Primary Goal of the
Hero Brand Archetype:
To improve the world through expert mastery and courageousness.
Understanding + Leveraging your Hero Brand Archetype
Also known as the: The warrior, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and the team player, competitor, crusader, achiever, coach
What customers FEEL: Inspired, strong, “I can overcome this challenge with massive action,” empowered, determined, motivated
Innate advantages: Competence, courage, energy, determination
Brand villains: Weakness, vulnerability, body or mind giving out
Potential pitfalls: Arrogance, always needing another battle to fight, egocentricity, aggression
Brand voice: Motivational, self-confident, self-disciplined, direct
FREE ARCHETYPE MASTERCLASS
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Dive deeper into how your business can attract more of the right humans by leveraging brand archetypes.
About the Hero Brand Archetype
Get the Hero Brand Archetype Inspiration Kit
Introducing Brandfluency...
In-depth insights and actionable steps to make your brand more true to YOU.
Unlock the power of your archetype so you can:
» Stand out against the competition with a compelling message
» Be more YOU, without all the comparisonitis or imposter syndrome
» Make brand decisions faster and with more confidence
» Turn people into raving fans, happy to pay what you deserve
When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.
So much easier to make decisions!
I take this opportunity to thank you for all your resources which have been of great help to me. I am French and no one here talks about brand archetypes and yet I am convinced that psychology is the best way to attract customers. My partner, who also has a business, finds it very relevant and he is also reviewing his entire brand thanks to your work on archetypes. It allows us to have a direction. And it’s so much easier to make decisions. Thanks again! I can’t wait to start training on my archetypes!!
– ANAIS
Free Archetype Masterclass
Build A Crystal Clear Brand
That Attracts Your Ideal Clients
Enroll now to discover the 3 keys to a more compelling brand:
Key #1: Tip the Big Domino
Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Free Archetype Masterclass
Build A Crystal Clear Brand That Attracts Your Ideal Clients
Enroll now to discover the 3 keys to a more compelling brand:
Key #1: Tip the Big Domino
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Hello beautiful human, I'm Kaye!
Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.
Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.
I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.
Scroll down to pick your next step in the archetype journey.
3 Ways to Get Started Today
Choose your own adventure or explore them all!
Brand Archetype Inspiration Kit
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Free Archetype Masterclass
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Inspiration
Hero Brand Archetype
Unlock Your Innate Brand Advantage
Take the brand personality quiz that’s been taken 200,000+ times: