Explorer Brand Archetype

Primary Goal of the

Girl/Guy Next Door Brand Archetype:

To be accepting and encourage community. To make others feel included and welcome. To belong.

Understanding + Leveraging your Girl/Guy Next Door Brand Archetype

Also known as the: Friend, BFF, everyman, the realist, the solid citizen, the good neighbor, the silent majority

What customers FEEL: Understood, seen, included, “If s/he can, I can too,” warm, trusting

Innate advantages: Realism, empathy, lack of pretense

Brand villains: To be left out or to stand out from the crowd

Potential pitfalls: Losing one’s own self in an effort to blend in or for the sake of superficial relationships

Brand voice: Friendly, humble, honest, practical

Enroll in the Archetype Masterclass

Dive deeper into how brands can leverage archetypes to attract more of the right humans to their platforms and products. 

About the Girl/Guy Next Door Brand Archetype

Get the Girl/Guy Next Door Brand Archetype Inspiration Kit

Introducing Brandfluency...

In-depth insights and actionable steps to make your brand more true to YOU.

Unlock the power of your archetype so you can:

» Stand out against the competition with a compelling message

» Be more YOU, without all the comparisonitis or imposter syndrome

» Make brand decisions faster and with more confidence

» Turn people into raving fans, happy to pay what you deserve

When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.

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Thank you so much! I have so much more self-confidence now.

I’m already around half way through the girl next door course and I am so happy I purchased it. I am one of those people that is never happy with my branding and consistently changing things so it’s good to know that I am now going forward with a clear branding strategy based on an archetype (or two) that fits perfectly.

I have so much more confidence in myself and can’t wait to finish the course and put it all into practice. Thank you all for the time and effort put into creating these courses.

– HALEY

Free Archetype Masterclass

Build A Crystal Clear Brand
That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Free Archetype Masterclass

Build A Crystal Clear Brand That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Hello beautiful human, I'm Kaye!

Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.

Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.

I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.

Scroll down to pick your next step in the archetype journey.

3 Ways to Get Started Today

Choose your own adventure or explore them all!

Brand Archetype Inspiration Kit

Enter your email below to access your Girl/Guy Next Door inspiration PDF.

Learn more about Brandfluency

Invest in the shortcut to learn how to leverage the Girl/Guy Next Door Brand Archetype in YOUR business.

Free Archetype Masterclass

Build a crystal clear brand that attracts your ideal client without compromising your true self.

 

Inspiration

Girl/Guy Next Door Brand Archetype

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

Hover to enlarge or right-click to save.