Explorer Brand Archetype

Primary Goal of the

Entertainer Brand Archetype:

To live a life filled with fun, humor, and play – and encourage others to do the same. To lighten up the world.

Understanding + Leveraging your Entertainer Brand Archetype

Also known as the: Trickster, joker, practical joker, comedian

What customers FEEL: Playful, “I love life,” giddy, energetic, entertained, amused

Innate advantages: Joy & humor

Brand villains: Being bored or boring others

Potential pitfalls: Frivolity, wasting time

Brand voice: Enthusiastic, expressive, self-deprecating, point out the silly parts of life, tell jokes

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Dive deeper into how brands can leverage archetypes to attract more of the right humans to their platforms and products. 

About the Entertainer Brand Archetype

Get the Entertainer Brand Archetype Inspiration Kit

Introducing Brandfluency...

In-depth insights and actionable steps to make your brand more true to YOU.

Unlock the power of your archetype so you can:

» Stand out against the competition with a compelling message

» Be more YOU, without all the comparisonitis or imposter syndrome

» Make brand decisions faster and with more confidence

» Turn people into raving fans, happy to pay what you deserve

When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.

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Clarity and comfort being “weird”

Your brand quiz helped me gain a lot of clarity some years back ago when I was starting a blog and had NO idea about how to go about it. I was lost about the slogan, the big idea, the colors, and especially the messaging, and actually your archetypes helped me to find an identity and be comfortable being “weird.” 🙂

– SANTIAGO

Free Archetype Masterclass

Build A Crystal Clear Brand
That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Free Archetype Masterclass

Build A Crystal Clear Brand That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Hello beautiful human, I'm Kaye!

Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.

Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.

I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.

Scroll down to pick your next step in the archetype journey.

3 Ways to Get Started Today

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Brand Archetype Inspiration Kit

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Inspiration

Entertainer Brand Archetype

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

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