Explorer Brand Archetype

Primary Goal of the

Creator Brand Archetype:

To express themselves through doing, making, or curating. To be imaginative, creative, and bring their vision to life.

Understanding + Leveraging your Creator Brand Archetype

Also known as the: Artist, musician, writer, dreamer, builder, designer

What customers FEEL: “I want to be able to do what she can,” Amazed, Inspired

Innate advantages: Creativity and imagination

Brand villains: Mediocre vision or execution, lost inspiration

Potential pitfalls: Perfectionism, bad solutions, prima donna tendencies

Brand voice: Unique, descriptive, visual and metaphor-rich

Enroll in the Archetype Masterclass

Dive deeper into how brands can leverage archetypes to attract more of the right humans to their platforms and products. 

About the Creator Brand Archetype

Get the Creator Brand Archetype Inspiration Kit

Introducing Brandfluency...

In-depth insights and actionable steps to make your brand more true to YOU.

Unlock the power of your archetype so you can:

» Stand out against the competition with a compelling message

» Be more YOU, without all the comparisonitis or imposter syndrome

» Make brand decisions faster and with more confidence

» Turn people into raving fans, happy to pay what you deserve

When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.

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Rare and much needed!

I’m an ex-B2B marketing consultant who has worked on some pretty big (non-household) names. I just want to send a personal note to congratulate you on a job really well done. In the marketing consulting world, that’s incredibly rare, and I can usually spot a fraud from a thousand miles away. What you’ve put together is rare and much needed.

– MICHAEL

Free Archetype Masterclass

Build A Crystal Clear Brand
That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Free Archetype Masterclass

Build A Crystal Clear Brand That Attracts Your Ideal Clients

Enroll now to discover the 3 keys to a more compelling brand:

Key #1: Tip the Big Domino

Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing

Key #2: Be more by Being Less

Throw out your ideal client avatars to build a stronger brand with less work

Key #3: Stand Out Online

Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience

Hello beautiful human, I'm Kaye!

Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.

Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.

I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.

Scroll down to pick your next step in the archetype journey.

3 Ways to Get Started Today

Choose your own adventure or explore them all!

Brand Archetype Inspiration Kit

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Learn more about Brandfluency

Invest in the shortcut to learn how to leverage the Creator Brand Archetype in YOUR business.

Free Archetype Masterclass

Build a crystal clear brand that attracts your ideal client without compromising your true self.

Inspiration

Creator Brand Archetype

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

Check out the Pinterest inspiration board, save the images below for Instagram, or both!

Hover to enlarge or right-click to save.