Primary Goal of the
Caregiver Brand Archetype:
To help, support, nurture, or provide for others.
Understanding + Leveraging your Caregiver Brand Archetype
Also known as the: Saint, altruist, parent, helper, supporter, advocate, nurturer
What customers FEEL: Loved, taken care of, safe, “I’m not alone in this,” secure, thankful
Innate advantages: Compassion, generosity
Brand villains: Selfishness and ingratitude
Potential pitfalls: Martyrdom and being exploited
Brand voice: Considerate, thoughtful, kind
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About the Caregiver Brand Archetype
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In-depth insights and actionable steps to make your brand more true to YOU.
Unlock the power of your archetype so you can:
» Stand out against the competition with a compelling message
» Be more YOU, without all the comparisonitis or imposter syndrome
» Make brand decisions faster and with more confidence
» Turn people into raving fans, happy to pay what you deserve
When you enroll in Brandfluency you’ll get 100’s of on-brand examples, archetype-specific insight, and swipe-able ideas for your brand.
I am soooo appreciative for your sharing of all your knowledge!
You have reawakened a purpose I had forgotten by reminding me about archetypes, how their stories resonate with the ups and downs of the human psyche and provide age-old guidance navigating the self.
– SUSAN
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That Attracts Your Ideal Clients
Enroll now to discover the 3 keys to a more compelling brand:
Key #1: Tip the Big Domino
Make all of the other activity you’re doing for your business work 10X better by improving this ONE thing
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Free Archetype Masterclass
Build A Crystal Clear Brand That Attracts Your Ideal Clients
Enroll now to discover the 3 keys to a more compelling brand:
Key #1: Tip the Big Domino
Key #2: Be more by Being Less
Throw out your ideal client avatars to build a stronger brand with less work
Key #3: Stand Out Online
Baffle your competitors by attracting clients willing to pay 2x or 3x more and then rave about the experience
Hello beautiful human, I'm Kaye!
Discovering brand archetypes was an epiphany moment for the ages. Immediately, I could see the underlying reason the most successful brands were so compelling and why others fell flat.
Since that fateful day, I've been obsessively curating and creating archetype intel to help small business owners leverage the same power that billion-dollar brands have used for decades.
I celebrate every day the impact that archetypes are making. The quiz you just took has been taken 100's of thousands of times, and 1,000s of smart entrepreneurs have invested in our archetype courses to tap into the psychological power for their brand's growth.
Scroll down to pick your next step in the archetype journey.
3 Ways to Get Started Today
Choose your own adventure or explore them all!
Brand Archetype Inspiration Kit
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Inspiration
Caregiver Brand Archetype
Unlock Your Innate Brand Advantage
Take the brand personality quiz that’s been taken 200,000+ times: