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Create brand clarity, momentum, and results quicker than you ever thought possible in a 30-day brand-expanding sprint.

Are you an ambitious entrepreneur who’s beyond READY to create better results?

Been trying #allthethings but people aren’t buying, so you know that there’s a disconnect somewhere? 🧐

Honestly feeling discouraged after learning so much, but still have no idea what to DO? 📚

Tired of yo-yo revenue and unsustainable income? 💸

Feeling unsure… and unsure what you’re unsure about? 😖

It’s no wonder smart entrepreneurs are getting frustrated and stuck.

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Input Overwhelm

With podcasts upon webinars upon courses upon books – the volume of noise makes it near impossible to hear our inner voice. 

M

Lots of Ideas, Little Action

Have you ever made a plan or strategy that you didn’t follow through on? Have notebooks full of ideas? (BEEN THERE.)

M

Busy Without Results

As a solopreneur or a leader with a few contractors, you only have so many hours in the day. The things you work on NEED to move the needle. 

Introducing…

Give me 30 days of focus, and I’ll show you what’s possible. The Brand Advantage is the “learning by BEING” experience designed to create results in 30 days. Once you have the brand clarity, visibility systems, and psychological conditions set – you’ll never want to stop growing.

WHAT YOU’LL FINISH IN THE BRAND ADVANTAGE

0.0 } Core Operating System

Before the live class even starts, you’ll create the conditions in your schedule, business AND life to succeed.

0.1 } Conditions for Success: Before we do anything, we create the conditions that make it inevitable for you to succeed. The reason so many courses sit on dusty digital shelves is because they skip this part entirely.

0.2 } High-Leverage Habits: The heartbeat of this experience includes mastering three core habits… publishing, making offers, and making upgrades. I’ll teach you how to incorporate all three into your schedule.

0.3 } Evidence of Success: We’ll track your progress and wins every step of the way so you know exactly how successful you are. There will also be contests & leaderboards as a part of the experience to make every step FUN.

1.0 } Irresistible Identity

Before we start selling, we need to be clear on who we are. This module will unlock your unique & differentiated brand identity so you stand out and shine.

1.1 } Your Unique Magic: Own Your Edges on steroids. Let’s uncover all the weird, wonderful parts of you that we can highlight to attract dream clients to your brand.

1.2 } Proprietary Process: We all have a unique genius to serve the world with. We’ll build your proprietary process around the types of work that lights you up, where you naturally deliver the best results.

2.0 } Client Inception

Get inside the brains & dreams of your ideal client in week two.

2.1 } Ideal Client Clarity: Typical ‘ideal client avatars’ are a waste of time. We’ll dive into the psychology of your ideal client to identify the messages they will resonate with most.

2.2 } Designing a Transformation: Let’s design an offer that practically sells itself. 

3.0 } Content that Converts

Content is the gravity that attracts & keeps potential clients in your brand orbit. And it doesn’t need to be overwhelming to keep up with! 

3.1 } Magnetic Content Matrix: there are 4 types of content you need to be publishing if you want to attract qualified ideal clients. We’ll build out your content strategy & story vault to sell more. 

3.2 } Visibility Machine: I’m an automation geek – I’ll teach you how to stay consistent with content, even if you’re a team of 1.

4.0 } Become Known

Once we get the creation rhythm underway, we’ll work to template-ize the process so it can be streamlined. And more than that – the brand standards you set will become what people know, remember, and love you for.

4.1 } Essential Standards: create the memory triggers to help people remember your brand. This will cement how everything in your brand fits together as you move forward.

4.2 } Language Leverage: When you name things, they become yours. Whenever someone references your framework, idea, or program – they’ll be promoting your brand. By creating Language Leverage, you’ll be creating brand assets.

Plus…

Weekly Q&A's with Kaye

A

Bonus 1-on-1 with Kaye

Completion bonus for those who complete the qualifying steps.

Daily Visibility Prompts

My name is Kaye, like the letter.

Oh, hey there! This is the part where I share my impressive credentials so you trust I’m the right person to lead you through this experience. 

And yes – I have those. From first working in media, to a digital agency, and now as a strategist for 6- and 7-figure online brands – I’ve worked behind the curtain of thousands of brands. My clients have graced TEDx stages, Entrepreneur, Forbes, and a lot more.

But I think what’s more relevant is that I started my own brand at absolute ZERO. My first few years were seriously awkward. I was trying to “model” what “successful people” were doing, and failing. It wasn’t until I tapped into my own magic and got INTO ACTION did things start to take off.

I designed the Brand Advantage to strip down the brand-building process into a simple series of action steps. I want to help you create as much momentum as possible NOW, so that you can continue to grow with me over time. (Selfish maybe? I want YOU to be my next case study.)

Hear from Brand Advantage Students

Join the Brand Advantage

You’re 30 days away from brand clarity, consistent visibility, and more clients.

Doors Close In

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PAY IN FULL

$997

/ 1-time payment

Only available until April 22nd when doors close.

PAY OVER TIME

$197

/ 6 monthly payments

Only available until April 22nd when doors close.

What’s Different in the Brand Advantage

Support, Accountability, & Green Lights

I know that often you just need to be able to check in to see if you’re going in the right direction. The structure of the program will provide the direction, and I’ll be there to check in with you and get you moving if you get stuck.

Clear Success Metrics & Steps

The program is designed to get your brand more visible, and as a result, create more sales conversations. All of the action steps in the program are aligned to this ultimate goal. We’ll be tracking your success metrics so you’ll know exactly how what you are doing is improving your business. 

Psychological Trickery

I’m only half-kidding. If our reptile brain is given the choice, the last thing it wants to do is to change & become more successful. To reach the goals your concious mind desires, I’ve installed multiple systems inside the program to bypass our animal brain’s self-sabatoge tendancies.

Results from the Brand Advantage

Launch-Only Bonuses

In addition to the reduced pricing, these bonuses are only available for this round of the Brand Advantage. Enroll now to take advantage!

Daily VISIBILITY PROMPTS

Over 100 brand-building post prompts that you can use to easily stay visible, end writer’s block, and attract a larger audience.

$47 Value

Create Cashflow Workshop

In this workshop, I teaching you strategies for both quick and sustainable revenue generation so you can earn your investment back ASAP.

$297 Value

BRANDING IN UNCERTAIN TIMES WORKSHOP

Learn how to keep your mindset AND cashflow positive during chaotic, uncertain market conditions.

$297 Value

Habit Tracking App

You’ll get access to a premium app (iPhone or Android) that you’ll use to track your action-taking during the 30 days. I’ll use the app data to award weekly prizes and other fun bonuses!

$47 Value

Doors Close In

Day(s)

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Hour(s)

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Join the Brand Advantage

Invest in 30 days of focus to get your brand on the fast-track to results.

PAY IN FULL

$997

/ 1-time payment

Only available until April 22nd when doors close.

PAY OVER TIME

$197

/ 6 monthly payments

Only available until April 22nd when doors close.

Love It Guarantee

Invest in your brand with confidence. If you go through the orientation modules and decide that the Brand Advantage isn’t for you before the live class starts on April 26th, just let me know and I’ll happily refund your investment.

When is the live class? And the calls?

The live class runs from April 26th – May 25th. You get access to the Core Operating System modules immediately after enrolling. To account for all of the varied time zones, all questions will be submitted in advance of the weekly live session (by text, video, or voice) and I’ll be streaming the session into the student FB group. That way if you can’t be there when I’m live, you won’t miss anything!

I'm new- are you sure *I* can do this??
Even if you’ve never sold anything… don’t have a website… are a complete newbie to business… or whatever your subconscious is telling you to try to keep you “safe” – if you’re ready to create a different reality and different results, this process will get you there. Invest in 30 days to build your brand momentum. It’s time to move out of “beginner” mode into “getting it done” mode!
I'm experienced - will I learn anything?

I didn’t create this experience to teach you “new shiny things.” The Brand Advantage is designed to create focused action for 30 days so you build your momentum and sales. Even if you’ve been in busyness (ha! I kid, I kid…*ahem* business…) for 25+ years, this will definitely create results for you, too.

How much time will this take each week?

We WILL be putting in focused work through this process. I recommend setting aside 5 hours/week for the duration of the live program. You can block them together (like I do) or spread them out. Whatever works best for your schedule.

What support do I get in the program?

I’ve built in as many feedback loops & support into the process as possible. There will be a student-only Facebook group that opens April 23rd. During our 4 weeks together, I’ll be hosting a weekly live group coaching sessions in the group. There will also be live Welcome & Closing calls.

Brand Advantage vs. my other courses

the Brand Advantage is a 30-day sprint focused on publishing content, staying visible, and making offers. There’s a lot less “curriculum” (4x 30-minute videos) because most of your time is spent staying in action. There are a lot of prompts, ideas, and systems to help you stay on track. (Plus a bonus private group call with me if you meet the completion requirements.) There are also coaching sessions each week in this course. End result: more clients, audience, and quality of life!

Brand New Brand is my full client process, in course format. The experience is more self-study, and includes a LOT more instruction. The focus of the course is to define every aspect of your brand, and to document it all in a Brand Book. There are 23x 15-30minute videos, and typically takes 2-3 months to get through it all. End result: fully-formed psychology-driven brand.

the Brandfluency archetype courses are 12 different courses, 1 for each archetype. They aren’t so much an A-Z journey as a treasure trove of ideas, inspiration, and examples of how to bring more of your archetypes into your brand. End result: actionable archetype ideas for YOUR brand.

Doors Close In

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Join the Brand Advantage

Invest in 30 days of focus to get your brand on the fast-track to results.

PAY IN FULL

$997

/ 1-time payment

Only available until April 22nd when doors close.

PAY OVER TIME

$197

/ 6 monthly payments

Only available until April 22nd when doors close.

© 2021 Kaye Putnam. All rights reserved. Results from the program will vary, depending on your level action-taking, previous experience, and abilities.