5 Exercises to Define Your Brand’s Core Values
What do you believe? One thing I firmly believe is this: Your most audacious dreams are worth working for. It’s never easy, but it is SO worth it. You are worth it. You are worth taking the next BIG step. The statement above is actually an excerpt from my...
FOCUS on What Matters: My Framework for a Productive Week
You have exactly 34,877 things to do this week for your brand, right? 😳 😳 😳 Which to tackle first? Which are most important? Which ones will actually move you closer to your goals and impact your revenue? You're just not sure where to get started. And - to add to...
7 Brand Psychology Secrets – Revealed!
Raise your hand if you’re selling to humans! You are, too? What a coincidence! 🤪 As a brand strategist, I’ve been behind the scenes with hundreds of brands. I’ve worked with big corporations and entrepreneurs. (The small to medium brands like yours are now my jam!)...
3 Steps to Attract Ideal Clients to Your Brand
You know who they are… those DREAM people who need your expertise, keenly know your value, and just "get it." Your dreamies. Your ideal customers. Your soulmate clients. (Longing sighhhhhhh…) Whatever you call them, within this article you’ll...
Select Your Fonts with Psychology in Mind
Ahh, the psychology of fonts... If you hang out here because you are a brand nerd like me 🤓, then this phrase probably gets you PRET-ty excited. Maybe you have visions of serifs dancing in your head... Maybe you don't (Ummmm, what's a serif?), but you'd like some...
7 Signs It Might be Time for a Rebrand
Are you considering a rebrand? Brilliant! That might be a really good strategy. (#yay!)But, you should also proceed with caution. ⚠️ The decision to rebrand shouldn’t be taken lightly - for a variety of reasons. For one: To feel confident buying, people usually need...
8 Ideas to Generate Revenue for Your Brand – Stat!
Need an infusion of cash into your business? And, need it… like… yesterday? Maybe you want to fund something in particular (That mastermind that opens its cart only twice per year? Summer water ski camp for the littles? A plane ticket to your next temporary home?) ...
Steer Clear of Bad Fit Clients – in 2 Steps
Every entrepreneur I know has a “bad fit client story” … or two. 😉 … The web design customer who flew those red flags in the discovery call (but you booked it anyway), and then expected exactly 1,226 rounds of revisions. 😳 … The home buyer who wanted to look in the...
Smart Strategies for Raising Prices
Have you had the entrepreneur pricing epiphany yet? Often it goes like this… You grab a pen and paper - or open a fresh google sheet - to do some basic math for revenue planning in your business. (You are *excited*. It feels great to plan!) 🤓 You want to...
Additional! Success Stories: Brand New Brand
A shaman, a life coach, and a nutritionist joined a Facebook group… Sound like the start to a fantastic entrepreneurial joke? Well it’s not! 😉 Instead, it’s a fantastic example of the power of branding. And that it’s *not* limited to specific niches. All business need...