5 Elements of a Powerful Personal Brand
What does it take to create a truly powerful personal brand? The SUPER Sticky kind that positions you to...✔️ Sell more books, courses, coaching or other offers?✔️ Or land that dream job?✔️ Or get on that coveted stage? (Yes! THAT one! ;)✔️ Or _________ (...
Behind the Scenes: Tour My Home Office & Video Studio!
All aboard! The (virtual) tour bus 🚌 is loading... and in this week's vlog post, I'm taking you BTS (behind-the-scenes) to check out my home office set up - including my video production studio! I know you've seen certain angles... certain glimpses... But now you'll...
Brand Archetypes: Should You Ever Change Yours?
The feedback I get from YOU - the genius entrepreneurs that take my brand archetype quiz - often centers around a theme of relief! 😅 😅 😅 I get feedback like this: "Kaye, I took your brand archetype quiz, and I finally feel like I have permission to just be me in my...
How I Generate Daily Course Sales: My 3-Part System
So, want to know something pretty amazing? I sell courses almost every. single. day. 😲 (Pinch me!) Yup, even when I'm not working, I'm often getting pinged with notifications that someone bought one of my courses.As you can imagine, it's an amazing feeling. Knowing...
Your Brand Identity System: The Visual Elements Every Entrepreneur Brand Needs
When you first set out to build a brand - or if you hear that it's important to have a brand, it can be quite confusing at first. 🤷🏻♀️ What does “a brand” mean, anyway? For most entrepreneurs, their minds automatically go to the visuals - you know… logos and colors,...
7 Psychological Facts that Influence Your Brand’s Success
Wondering how to influence people to take that next step with you? To click, join, watch, buy...? The key to it all is... Psychology. The American Psychology Association (APA) defines psychology as: “...the study of how the mind works and how it affects behavior.”...
Leveraging the Power of Brand Archetypes
Ahhh, the Brand Archetypes... those timeless characters that help us *quickly* form gut-level bonds with our ideal customers - and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 ...There's the Hero. The Maverick. The Lover. The Sage....
Why is Branding Important? 7 Reasons It Pays To Build Your Brand
Why is building a brand EVEN important? 🧐(Ever ask yourself that?) Like... How does all that ⚡️⚡️⚡️ energy you channel toward defining *your* brand get YOU closer to your big, audacious goals? (And your smaller ones, too!) Well, let me ask you to imagine...
Mentorship Programs: 5 Ways Investing in One Pays Off for Entrepreneurs
Have you ever noticed that the people you spend time with influence what you believe to be possible? When I joined a CrossFit gym last year, I was able to go regularly for awhile. And it was INCREDIBLE! (Covid, of course, changed my workouts - but I can't wait to get...
3 Ways to Build Brand Authority Online – to Inspire Trust & Lead in Your Space
Online business still feels like the wild west in some ways. 🤠 A lot of people and programs in the online space aren't "certified." Or guaranteed. Or regulated. Really, anyone can start an online business. There's a pretty low barrier to entry. (And we love that,...