Building a Mission-Driven Brand with Michelle Rogers
How can you build a mission-driven brand? Your brand is an extension of you, your vision, and your values. When you give yourself permission to align these pieces together, you develop a mission-driven brand. Joining me in this conversation is Michelle Rogers....
Elevate Your Brand with Photography with Lindley Battle
How can you elevate your brand with photography? It goes without saying that your photos are an essential part of your brand. When you align your vision, mission, brand style, and photography together, you develop a cohesive and memorable brand. Lindley Battle is a...
Multi-passionate Entrepreneur? How to Approach Branding
I've always liked the idea of the "Renaissance man." 👨🏾🎨 (Or, let's say "Renaissance Human," shall we?) This was an idea developed in Renaissance Italy in the 1400's (ish). It meant (and still means) someone who is good at many things... Someone who practices and...
4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales
Have you noticed? Business is getting more and more human. It's true! Consumers don't want to be treated like 'just another number' and people are making their purchasing decisions on a more emotional level. As much as 95% of our decision-making (including our buying...
Naming a Business? Use These Tools to Find the Perfect Brand Name
Naming a business tools and resources ahead! But first, a question... "What's in a name?" 🌹 When Juliet asked this of Romeo, I wonder if she thought - for even a second - of ALL of us future entrepreneurs? And the P-R-E-S-S-U-R-E we would now forever feel around what...
Emotions & Logic in Branding: the Human Decision-Making Equation
All the smartest brand-builders know that humans make buying decisions emotionally.* So it’s super-important that we don’t get stuck in the traps of “creating the best widget” or “having the cheapest offer.” (Ugh! Competing on price alone is the pits!) And we also...
Energetic Seasons & Cycles: Making Them Work for Your Brand
I call B.S. on showing up every single day! There. I said it. Because here's the thing. Daily work may feel good for some entrepreneurs. But it doesn't work for everybody. In fact, I am not the type of person who works on my business from sun up to sun down - every...
The 4 Steps of an Effective Rebranding Process
Is it time for a re-boot of your brand? Oooooooo - exciting! 🎉A thoughtful *rebrand* can up-level your business in all the right ways!After serving clients and customers for a bit, the foundation of your brand often come into clearer focus – but needs to be defined...
5 Ways to Create Leverage in Your Brand (Work Less & Earn More!)
As entrepreneurs, we all have different dreams and goals.Maybe yours is to take more vacations - while also feeling really comfortable about being able to pay for those vacations! ✈️ Or maybe you're dreaming of a New York City pied-a-terre - where you can tap into...
The Best Branding Books: My Favorites for Inspiration & Learning
People know I'm a bookworm. 🤓 And people know I'm a brand strategist. So, it follows that I'm frequently asked about what I believe are the best branding books. Yep… Aspiring brand strategists, my fellow entrepreneurs, and even students who are studying marketing,...