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My name is Kaye
(like the letter.)
I help entrepreneurs define and scale their brands to multiply their impact & income.
More! Success Stories: Brand New Brand
When I launched my Brand New Brand course for the first time back in October 2015, my main goal was to help more dreamers and do-ers at a lower price point, and with less one-on-one involvement. It's my program for those just getting started and whose businesses have...
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Defining Your Ideal Clients (with Mad Libs!)
If you’re struggling to figure out who your ideal client should be, you aren’t alone. While I’d love to tell you that it’s just growing pains in the beginning, the truth is, your ideal client will evolve over time. Luckily, defining your ideal customer is a lot...
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BRANDstorming: Finding the Perfect Brand Name
As an entrepreneur, one of the toughest decisions you’ll make early on is what to name your brand. Even after you’ve given your business the perfect name, you may struggle with coming up for on-brand names for your service packages, programs, newsletters,...
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Unlocking Big Brand Genius: The Middle Finger Project
What to expect from today’s article: Huge shot of confidence from learning about this bada$$ brand Quotes & images that include some *colorful* language 😉 Little bit of fan-girl complementing (the more I read about this brand, the further I fall down the rabbit hole...
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Unleash Your Brand Potential By Being More YOU
Before discovering archetypes, my “brand” was unclear at best. I struggled to determine which aspects of myself to highlight in order to really resonate with my audience. Heck, I struggled to fully understand who my ideal audience should even be! This lack of clarity...
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How to Skyrocket Your Launch with a Free Challenge
Your challenge, should you choose to accept it…. Today I want to talk to you about challenges... and I’m not talking about the random struggles we face on a day-to-day basis. (Did I turn off the hair straightener?... Can anybody help me open this dang jar?!?!) The...
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Captivate and Convert with a Quiz
Attracting leads and keeping your audience engaged can be a big task, but with the right tools in place, you can leverage evergreen content to continuously captivate and convert new clients and customers – without taking too much of your precious time! One of my...
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Unlocking Big Brand Genius: Brit + Co
Founded in 2011, what online brand has built a community of more than 125M women? Hint: They are a media company first and a commerce company second. Hint: They *rock* their social media platforms with news, fashion advice, DIY videos, and fun quotes, memes &...
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Does Your Marketing Mirror Your Brand Experience?
Once upon a time, the hubs booked us an agriturismo in Tuscany. Basically, it’s a farm that’s also a hotel. It. looked. AWESOME. I spent so much time obsessing over the amenities on the website. Olive oil production tours, horseback riding, group dinners, free wifi....
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Growth Hacks for Your Best Brand
Building a meaningful, cohesive brand requires a lot of decision making… and despite what our egos may sometimes tell us, we can’t be always be right. No matter how many articles you read or brains you pick, you’ll still be left with situations that vary from business...
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