Unlocking Big Brand Genius: Quest Nutrition
I’m not a huge fan of New Year’s Resolutions... I know. I know. Let me explain. I am a huge proponent of having goals. I believe in dreaming big and having big goals to backup those dreams. One of Kaye and my’s current goals is to publish a book. And I get a huge...
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The Big 2018 Shift: Meaning Over Money
With a brand spankin’ new year here, many branding and marketing pros like myself are making predictions for business trends in 2018… and guys, I’m *REALLY* excited about mine. While I already see this trend happening in so many brands, I know it will only continue to...
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FACT: Your Brand *HAS TO* Have an Opinion
SCENARIO! YOU. FREAKIN’. DID IT. Prefer to Listen? Play the audio version of this blog post here: You built a successful business from scratch. Made a name for yourself by putting out awesome content on the reg. Attracted a steady stream of clients to come a’knockin’...
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How to Ensure Brand Consistency While You Scale
In the beginning, when you’re running the show all alone, building your business is a lot like wearing a million different hats when you’ve never really considered yourself much of a hat person. You’re the boss, the content creator, the customer service provider, the...
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Unlocking Big Brand Genius: ADAY
Last year, when we developed the 12 Brandfluency courses, Kaye and I researched fitness brands to find one that represents each of the twelve archetypes. This was the perfect exercise to show how very different brands actually sell very similar products. Think about...
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More! Success Stories: Brand New Brand
When I launched my Brand New Brand program for the first time back in 2015, my main goal was to help more ambitious brand builders at a lower price point, in a supportive group environment. It's my program for those getting started and whose businesses have revenue...
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Defining Your Ideal Clients (with Mad Libs!)
If you’re struggling to figure out who your ideal client should be, you aren’t alone. While I’d love to tell you that it’s just growing pains in the beginning, the truth is, your ideal client will evolve over time. Luckily, defining your ideal customer is a lot...
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BRANDstorming: Finding the Perfect Brand Name
As an entrepreneur, one of the toughest decisions you’ll make early on is what to name your brand. Even after you’ve given your business the perfect name, you may struggle with coming up for on-brand names for your service packages, programs, newsletters,...
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Unlocking Big Brand Genius: The Middle Finger Project
What to expect from today’s article: Huge shot of confidence from learning about this bada$$ brand Quotes & images that include some *colorful* language 😉 Little bit of fan-girl complementing (the more I read about this brand, the further I fall down the rabbit...
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Unleash Your Brand Potential By Being More YOU
Before discovering archetypes, my “brand” was unclear at best. I struggled to determine which aspects of myself to highlight in order to really resonate with my audience. Heck, I struggled to fully understand who my ideal audience should even be! This lack of clarity...
read more5-Day Define Your Brand Mini-Class
Go way beyond fonts & colors - figure out what your brand stands for on a psychological level.
