The Big 2018 Shift: Meaning Over Money

The Big 2018 Shift: Meaning Over Money

With a brand spankin’ new year here, many branding and marketing pros like myself are making predictions for business trends in 2018… and guys, I’m *REALLY* excited about mine. While I already see this trend happening in so many brands, I know it will only continue to...

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FACT: Your Brand *HAS TO* Have an Opinion

FACT: Your Brand *HAS TO* Have an Opinion

SCENARIO! YOU. FREAKIN’. DID IT. Prefer to Listen? Play the audio version of this blog post here: You built a successful business from scratch. Made a name for yourself by putting out awesome content on the reg. Attracted a steady stream of clients to come a’knockin’...

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How to Ensure Brand Consistency While You Scale

How to Ensure Brand Consistency While You Scale

In the beginning, when you’re running the show all alone, building your business is a lot like wearing a million different hats when you’ve never really considered yourself much of a hat person. You’re the boss, the content creator, the customer service provider, the...

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Unlocking Big Brand Genius: ADAY

Unlocking Big Brand Genius: ADAY

Last year, when we developed the 12 Brandfluency courses, Kaye and I researched fitness brands to find one that represents each of the twelve archetypes. This was the perfect exercise to show how very different brands actually sell very similar products. Think about...

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5-Day Define Your Brand Mini-Class

Go way beyond fonts & colors - figure out what your brand stands for on a psychological level.