Blog - Kaye Putnam | Psychology Driven Brand Strategist

How to Manage Your Brand – in 3 Steps

by Kaye Putnam | Dec 31, 2018 | Entrepreneurs, Visibility

Think of your brand like a circular process - a set of systems. This approach will help you be your most productive, and increase your impact and revenue.

Should You Hire an Expert or an Implementer?

by Kaye Putnam | Dec 20, 2018 | Entrepreneurs, Growth

You’re ready to hire. You KNOW you need more help in your business. You cannot continue with your current limited bandwidth. There’s *way* too much stuff to do! You’re on a path of growth and want to keep scaling your business for success. So then, who to hire? An expert or an implementer?

Set Yourself Apart with Emotional Branding

by Kaye Putnam | Nov 8, 2018 | Attracting Clients

Think of your brand like a circular process - a set of systems. This approach will help you be your most productive, and increase your impact and revenue.

Scale Your Brand with Clarity and Consistency

by Kaye Putnam | Oct 17, 2018 | Growth

You’re ready to hire. You KNOW you need more help in your business. You cannot continue with your current limited bandwidth. There’s *way* too much stuff to do! You’re on a path of growth and want to keep scaling your business for success. So then, who to hire? An expert or an implementer?

5 Strategies to Banish Imposter Syndrome Forever

by Kaye Putnam | Aug 29, 2018 | Entrepreneurs

Think of a unique food… Or really any unique product…Now search for it on Amazon. How many results do you get? I have been making more conscientious decisions about healthy eating in the last couple years. (If you’ve been following me for awhile, you know that I’m...

Your Best Brand Indoctrination Emails

by Kaye Putnam | Aug 22, 2018 | Visibility

Picture this business utopia: Your email list is a perfectly curated collection of your dream clients. These individuals understand exactly what you sell. They trust that you deliver on your promises and *know* that you are an expert in your industry. They...

5 Must-Have Videos for Building Psychology into Your Brand

by Kaye Putnam | Jun 7, 2018 | Visibility

“No one cares what I have to say.” “I don’t have enough knowledge to talk about that.” “I can’t compete with ______ - s/he has 10 years more experience than I do.” “WOW! How does that entrepreneur have 10K followers?” “Maybe I...

Is Your Brand Ready to Expand?

by Kaye Putnam | Apr 26, 2018 | Growth

I have a challenge for you. (Yes, you!) Take a look at the first pieces of content you ever created. (Are they still publicly available?) What are your *first* impressions? Want to hear mine? When I look back at my original content... it's #cringeworthy....

Crafting a Standout Customer Experience

by Kaye Putnam | Apr 10, 2018 | Entrepreneurs

SPOILER ALERT: Not having a customer experience strategy still results in an experience – just not one you’re likely to be proud of. Like your brand, your customer experience exists in your buyers’ minds. Their perception of whether or not your process is...

Top 8 Growth-Stunting Brand Mistakes

by Kaye Putnam | Mar 20, 2018 | Growth

Think back to when you *first* started building your brand. Back then, you weren’t sure what your brand even was yet. You never thought to ask yourself: “Is this on brand?” The colors in a photo, the shapes within a pattern, the *voice* of a social media...

5-Day Define Your Brand Mini-Class