Crafting a Standout Customer Experience
SPOILER ALERT: Not having a customer experience strategy still results in an experience – just not one you’re likely to be proud of. Like your brand, your customer experience exists in your buyers’ minds. Their perception of whether or not your process is...
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Top 8 Growth-Stunting Brand Mistakes
Think back to when you *first* started building your brand. Back then, you weren’t sure what your brand even was yet. You never thought to ask yourself: “Is this on brand?” The colors in a photo, the shapes within a pattern, the *voice* of a social media...
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The 6 Stories Your Brand Needs to be Telling
Have you heard recently that you need to tell stories in your branding? I bet you have 😉 It’s bordering on being the next “shiny marketing tactic” that everyone needs. Telling stories in your branding may be essential, but it can also be really difficult. Not...
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Big Press Blueprint: Preparing for the Public Eye
You’ve put in the work to create a successful brand. You’ve managed to outshine your competitors and build lasting relationships with your customers or clients. And now, you’re ready to step out into the spotlight. ...Or are you? When business is thriving, it’s...
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Unlocking Big Brand Genius: Quest Nutrition
I’m not a huge fan of New Year’s Resolutions... I know. I know. Let me explain. I am a huge proponent of having goals. I believe in dreaming big and having big goals to backup those dreams. One of Kaye and my’s current goals is to publish a book. And I get a huge...
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The Big 2018 Shift: Meaning Over Money
With a brand spankin’ new year here, many branding and marketing pros like myself are making predictions for business trends in 2018… and guys, I’m *REALLY* excited about mine. While I already see this trend happening in so many brands, I know it will only continue to...
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FACT: Your Brand *HAS TO* Have an Opinion
SCENARIO! YOU. FREAKIN’. DID IT. Prefer to Listen? Play the audio version of this blog post here: You built a successful business from scratch. Made a name for yourself by putting out awesome content on the reg. Attracted a steady stream of clients to come a’knockin’...
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How to Ensure Brand Consistency While You Scale
In the beginning, when you’re running the show all alone, building your business is a lot like wearing a million different hats when you’ve never really considered yourself much of a hat person. You’re the boss, the content creator, the customer service provider, the...
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Unlocking Big Brand Genius: ADAY
Last year, when we developed the 12 Brandfluency courses, Kaye and I researched fitness brands to find one that represents each of the twelve archetypes. This was the perfect exercise to show how very different brands actually sell very similar products. Think about...
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More! Success Stories: Brand New Brand
When I launched my Brand New Brand program for the first time back in 2015, my main goal was to help more ambitious brand builders at a lower price point, in a supportive group environment. It's my program for those getting started and whose businesses have revenue...
read more5-Day Define Your Brand Mini-Class
Go way beyond fonts & colors - figure out what your brand stands for on a psychological level.
