How I Generate Daily Course Sales: My 3-Part System
So, want to know something pretty amazing? I sell courses almost every. single. day. 😲 (Pinch me!) Yup, even when I'm not working, I'm often getting pinged with notifications that someone bought one of my courses.As you can imagine, it's an amazing feeling. Knowing...
Your Brand Identity System: The Visual Elements Every Entrepreneur Brand Needs
When you first set out to build a brand - or if you hear that it's important to have a brand, it can be quite confusing at first. 🤷🏻♀️ What does “a brand” mean, anyway? For most entrepreneurs, their minds automatically go to the visuals - you know… logos and colors,...
7 Psychological Facts that Influence Your Brand’s Success
Wondering how to influence people to take that next step with you? To click, join, watch, buy...? The key to it all is... Psychology. The American Psychology Association (APA) defines psychology as: “...the study of how the mind works and how it affects behavior.”...
Leveraging the Power of Brand Archetypes
Ahhh, the Brand Archetypes... those timeless characters that help us *quickly* form gut-level bonds with our ideal customers - and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 ...There's the Hero. The Maverick. The Lover. The Sage....
Why is Branding Important? 7 Reasons It Pays To Build Your Brand
Why is building a brand EVEN important? 🧐(Ever ask yourself that?) Like... How does all that ⚡️⚡️⚡️ energy you channel toward defining *your* brand get YOU closer to your big, audacious goals? (And your smaller ones, too!) Well, let me ask you to imagine...
Mentorship Programs: 5 Ways Investing in One Pays Off for Entrepreneurs
Have you ever noticed that the people you spend time with influence what you believe to be possible? When I joined a CrossFit gym last year, I was able to go regularly for awhile. And it was INCREDIBLE! (Covid, of course, changed my workouts - but I can't wait to get...
3 Ways to Build Brand Authority Online – to Inspire Trust & Lead in Your Space
Online business still feels like the wild west in some ways. 🤠 A lot of people and programs in the online space aren't "certified." Or guaranteed. Or regulated. Really, anyone can start an online business. There's a pretty low barrier to entry. (And we love that,...
Evolve Your Beliefs: 3 Steps to Realize Your Next Level of Success
Here's the thing about our brains... and what we believe... 🧠 A lot of our beliefs aren't even our own. 🤨 Or they don't start out that way, anyway! It's true... many of them are placed in our brains by our parents... by teachers... by the shows we watch or the...
What is a Brand Strategist? A Peek Behind the Curtain!
When defining your business's brand, do you ever feel like you're trying to read a label - but from inside a bottle? 🧐The reason I ask is... I'm often asked, "Kaye, what does a brand strategist / consultant really do?"🤔 🤔 🤔 So, you know that sense that you're...
3 Entrepreneur Energy Blocks: Don’t Let Them Keep You Stuck!
This is an APB (All Points Bulletin!) from KPHQ. 🚨 PLEASE be on the lookout for three energy-blocking villains. They're on the loose. Running rampant. Keeping entrepreneurs STUCK and SMALL. And we simply can't allow them to wreak this havoc on your brands. I need...