strategic insights
Branding Articles, Podcasts, and Videos
Wait! What About the Archetypes of Your Ideal Clients?
Have you wondered about the brand archetypes of your ideal clients? If so, you’re not the only one! My brand personality quiz (brand archetype quiz) has helped over 200,000 amazing entrepreneurs identify their brand archetypes. (#CrazyPants!) And, of course, my...
How to Pivot Your Business & Brand – Without Totally Ruining It!
Did you ever wake up and think... "I don't really like my business anymore. Something needs to change." If so... you are NOT the only one. Most of us find ourselves there at least once. In fact, it's actually sooooo normal for entrepreneurs to feel the need to PIVOT!...
How to Brand Your YouTube Channel
🎬 Welcome to the captivating world of YouTube branding, where we transform your channel into a consistent and recognizable brand! As your friendly guide, I've spent over a decade mastering the art of branding and have cracked the code for building a magnetic brand...
Building a Culturally Relevant Brand With Marcus Collins
Building a Culturally Relevant Brand with Marcus Collins In this episode of the Brand Gravity Show, I sit down with Marcus Collins to explore the power of creating a culturally-relevant brand. We discuss how decoding cultural behaviors can give you a unique and...
Make Your Vision So Clear That Your Fears Become Irrelevant: Unlocking the Power of Brand Clarity
Today we embark on a transformative journey toward making your vision so clear that your fears become irrelevant. I understand how daunting it can be to navigate the entrepreneurial path, but rest assured, you're not alone. Together, we'll explore the power of brand...
Unleashing the Power of Purpose: Inspiring Examples of Purpose-Driven Brands
Imagine a brand that's more than just a product or service—a brand that stands for something greater, that inspires and connects with people on a deeper level. Purpose-driven brands have become a driving force in today's business landscape, capturing the hearts and...
Brand Personality: Defining, Understanding, and Leveraging Your Business’ Unique Character
Imagine hiring a team member who never sleeps, never takes a break, and consistently communicates your business's values, uniqueness, and promises to your customers. Sounds like a dream, right? This tireless ally isn't some futuristic AI—it's your brand's personality....
6 Strategies to Beat Entrepreneurial Procrastination and Resistance
Hey there fellow entrepreneurs! 👋 We all know that entrepreneurship comes with its fair share of challenges, and one of the biggest obstacles we face is procrastination and resistance. 😩 Am I right?! In this vlog, I'm going to give you 6 Strategies for beating...
The Psychology Behind Incentives with Uri Gneezy
The Psychology Behind Incentives with Uri Gneezy In this episode, my guest Uri Gneezy joins me to talk about the psychology behind creating and using incentives. Uri Gneezy is the Epstein/Atkinson Endowed Chair in Behavioral Economics and professor at the Rady School...
Tools to Build a Quiz That Converts
✨ Welcome to the enchanting realm of lead-generating quizzes! ✨🔮 In this vlog, we'll chat about the magical world of tools and strategies that will help you construct an irresistible quiz for your business. If you've ever crossed paths with me, you might be familiar...