Get the Brand Psychology Workbook:
My name is Kaye
(like the letter.)
I help entrepreneurs define and scale their brands to multiply their impact & income.
You’ve done the work to gain clarity around your brand’s core values, voice, and visuals. Now it’s time to commit to showing up in the world - to living your brand out loud. Because a brand exists only in the moments where it comes into contact with actual...read more
Ah, the entrepreneurial journey… It’s fast-paced, crazy, intense, fun, and stressful – sometimes all at once. But what do you do when the stress goes from motivational to overwhelming? How do you know when that stressful week, month, or quarter is a sign? A sign that...read more
SPOILER ALERT: Not having a customer experience strategy still results in an experience – just not one you’re likely to be proud of. Like your brand, your customer experience exists in your buyers’ minds. Their perception of whether or not your process is...read more
Think back to when you *first* started building your brand. Back then, you weren’t sure what your brand even was yet. You never thought to ask yourself: “Is this on brand?” The colors in a photo, the shapes within a pattern, the *voice* of a social media...read more
Have you heard recently that you need to tell stories in your branding? I bet you have 😉 It’s bordering on being the next “shiny marketing tactic” that everyone needs. Telling stories in your branding may be essential, but it can also be really difficult. Not...read more
You’ve put in the work to create a successful brand. You’ve managed to outshine your competitors and build lasting relationships with your customers or clients. And now, you’re ready to step out into the spotlight. ...Or are you? When business is thriving, it’s...read more
I’m not a huge fan of New Year’s Resolutions... I know. I know. Let me explain. I am a huge proponent of having goals. I believe in dreaming big and having big goals to backup those dreams. One of Kaye and my’s current goals is to publish a book. And I get a huge...read more
With a brand spankin’ new year here, many branding and marketing pros like myself are making predictions for business trends in 2018… and guys, I’m *REALLY* excited about mine. While I already see this trend happening in so many brands, I know it will only continue to...read more
SCENARIO! YOU. FREAKIN’. DID IT. Prefer to Listen? Play the audio version of this blog post here: You built a successful business from scratch. Made a name for yourself by putting out awesome content on the reg. Attracted a steady stream of clients to come a’knockin’...read more
In the beginning, when you’re running the show all alone, building your business is a lot like wearing a million different hats when you’ve never really considered yourself much of a hat person. You’re the boss, the content creator, the customer service provider, the...read more
Get My Vault of 30+ Branding Resources
When you sign up you'll get access to over 30 resources and tools including 50 Visibility Prompts, interview questions for your ideal clients, the Brand Psychology Workbook, an invitation to the In Demand Brand Facebook group, and more!