4 Ways to Build Your Brand With More Than One Ideal Client
Truth #1: It will be less complex, easier to manage - and less expensive - to hone in on ONE ideal audience, and build your brand around them. Truth #2: Sometimes that's just not the reality of business. (There. I said it! 🤣) Your ideal audience might not always fit...
My Quantum Quarter: The Transformative Power of Habits
Back in March of this year, I sent an email to my list - the subject line of which had me straight up LOL-ing! 🤣 It was this: Subj: I hit $50K and lost 20 lb! No, I wasn’t writing to sell them a weight loss supplement. And no, the email...
Telling Great Stories to Build Your Brand
Humans love stories. We bond over mutual experiences and enjoy sharing those experiences with each other. We love telling stories, reading stories, and hearing stories. (This #truth is what makes Hollywood a multi-billion dollar business!) 👨🏻 👵🏽 🦸🏻 🧟 🧜🏼 We...
3 Ways to Increase Your Energetic Capacity as an Entrepreneur
Have you ever had one of those days where you just wished you had a liiiiiittle more energy? (or a LOT?) You know exactly what’s on the agenda… what you *should* be doing in your brand... but you can't quite get yourself to do it? Oh, me too, Friend…. Meeeeee too. ...
The Brand-building Power of The Mere Exposure Effect
At the time of publishing, Black Friday is just three months away! Yessssss… it will soon be that “most wonderful time of the year.” Our people will be on the hunt for a good deal on that thing they MUST have. And, for many entrepreneurs, the time to start planning...
4 Common Branding Mistakes that Repel Clients
After being in branding and business for the last 15 years, and working behind the scenes of more than 500 brands, I have seen some cringe-worthy branding mistakes. 🙈 🙈 🙈 … Let. Me. Tell. You! (And frankly, I made my share of them in the beginning, too!) It’s so...
4 Keys to Consistent Brand Growth
When I first got started working online, my business felt like a seesaw. Constantly up and down, up and down… alternating between two positions - and frankly making me a bit sick to my stomach! 🤢 ⬆️ For a bit, I’d be spending all my time hustling and marketing to...
5 Lesser-Known Ways to Define Your Brand’s Niche
Do you want to become the ONLY choice in the minds (and wallets!) of your ideal clients? So, when it's time to buy, they ONLY think of Y-O-U? Because YOU are synonymous with ______ (insert your thing)? Of course you do! 🤓 But how? This precious singularity can feel...
Your Brand Photo Shoot: 5 Steps to Get the Best Results
Did you know? In another life, I was a photographer! 📸 (And by another life, I mean in high school!) Yep. At the tender age of 16 I started my very first business. I started shooting senior portraits and continued through college - eventually growing that business...
The 4C’s: My Framework for a Brilliant Brand
Watch out, dear reader! This webpage is hot. 🔥Because today I’m spilling the scalding hot tea about my proprietary 4C branding process - the framework I use to build compelling brands. If you’re an entrepreneur with a burning desire 😉 to make an impact with what you...