Blog - Kaye Putnam | Psychology Driven Brand Strategist

Select Your Fonts with Psychology in Mind

by Kaye Putnam | Aug 20, 2019 | Attracting Clients, Brand Archetypes

Ahh, the psychology of fonts... If you hang out here because you are a brand nerd like me 🤓, then this phrase probably gets you PRET-ty excited. Maybe you have visions of serifs dancing in your head... Maybe you don't (Ummmm, what's a serif?), but you'd like some...

7 Signs It Might be Time for a Rebrand

by Kaye Putnam | Aug 6, 2019 | Attracting Clients, Entrepreneurs

Are you considering a rebrand? Brilliant! That might be a really good strategy. (#yay!)But, you should also proceed with caution. ⚠️ The decision to rebrand shouldn’t be taken lightly - for a variety of reasons. For one: To feel confident buying, people usually need...

8 Ideas to Generate Revenue for Your Brand – Stat!

by Kaye Putnam | Jul 24, 2019 | Entrepreneurs, Visibility

Ahh, the psychology of fonts... If you hang out here because you are a brand nerd like me 🤓, then this phrase probably gets you PRET-ty excited. Maybe you have visions of serifs dancing in your head... Maybe you don't (Ummmm, what's a serif?), but you'd like some...

Steer Clear of Bad Fit Clients – in 2 Steps

by Kaye Putnam | Jul 11, 2019 | Attracting Clients

Are you considering a rebrand? Brilliant! That might be a really good strategy. (#yay!)But, you should also proceed with caution. ⚠️ The decision to rebrand shouldn’t be taken lightly - for a variety of reasons. For one: To feel confident buying, people usually need...

Smart Strategies for Raising Prices

by Kaye Putnam | Jun 25, 2019 | Growth

Need an infusion of cash into your business? And, need it… like… yesterday? Maybe you want to fund something in particular (That mastermind that opens its cart only twice per year? Summer water ski camp for the littles? A plane ticket to your next temporary home?) ...

Additional! Success Stories: Brand New Brand

by Sarah Putnam | May 1, 2019 | Entrepreneurs

A shaman, a life coach, and a nutritionist joined a Facebook group… Sound like the start to a fantastic entrepreneurial joke? Well it’s not! 😉 Instead, it’s a fantastic example of the power of branding. And that it’s *not* limited to specific niches. All business need...

Find, Onboard, and Delegate To Talent Across the Globe

by Kaye Putnam | Mar 27, 2019 | Growth

Have you had the entrepreneur pricing epiphany yet? Often it goes like this… You grab a pen and paper - or open a fresh google sheet - to do some basic math for revenue planning in your business. (You are *excited*. It feels great to plan!) 🤓 You want to...

3 Types of Taglines & How to Write Them

by Kaye Putnam | Mar 13, 2019 | Attracting Clients, Entrepreneurs

Every entrepreneur I know has a “bad fit client story” … or two. 😉 … The web design customer who flew those red flags in the discovery call (but you booked it anyway), and then expected exactly 1,226 rounds of revisions. 😳 … The home buyer who wanted to look in the...

5 Essentials for Building Brand Trust

by Kaye Putnam | Jan 30, 2019 | Attracting Clients

5 Essentials for Building Brand Trust: Regardless of how and when you earn it, credibility in business is a powerful force. People invest confidently when they feel connected to your brand, and trust is the ultimate type of connection.

3 Paths to Conquer Shiny Object Syndrome

by Kaye Putnam | Jan 16, 2019 | Entrepreneurs

It's so easy to get caught up in all the hype on the interwebs. We’re all guilty of it. All of a sudden you’re chasing after that next *BIG* idea. Before you jump to start to implementing yet another shiny new strategy in your business, decide how it fits with your value path, your marketing path, or your brand path.

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