Why Entrepreneurs Self-Sabotage
Have you ever set a big, exciting goal?... šAnd been reeeeeeaaaalllly motivated by it?....Ā Decided on your strategy?... š¤ But then... (somewhere along the way. How did this happen?) ... You find yourself bingeing on gelato in front of Netflix - rather than executing...
Hiring The Best Creatives – Designers, Copywriters, Branding Experts
YouĀ can'tĀ wear ALL the hats. š© š§¢Ā šĀ (And this coming from me...Ā a known hat person.) š But, seriously. You know what I mean.Ā If you want your brand to grow, thrive (and even scale!),Ā you can NOT do it all yourself.BUT, hiring and delegating can be scary. š³ You're...
Content Repurposing: My System for Staying Visible – Without Working 24/7
Are you an entrepreneur and feeling a liiiiiiiittle overwhelmed with the whole ācontent creation hamster wheel?ā š¹ Or maybe you simply have some very ambitious visibility goalsā¦ (Go, You! We love big thinkers around here!) You want to be on multiple platforms,...
5 Steps to Move Past Comparison-itis As an Entrepreneur
Caution: Scary post ahead... šµ Dinnerās in the oven. The dishes are done. You love being your own boss and being able to cut out at 4:45 to start dinner!Ā All is well. You smile.Ā You have about ten quiet minutes before your family smells the deliciousness and starts...
4 Ways to Build Your Brand With More Than One Ideal Client
Truth #1:Ā It will be less complex, easier to manageĀ - and less expensive -Ā to hone in on ONE ideal audience, and build your brand around them. Truth #2:Ā Sometimes that's just not the reality ofĀ business. (There. I said it! š¤£)Ā Your ideal audience might not always fit...
My Quantum Quarter: The Transformative Power of Habits
Back in March of this year, I sent an email to my list - the subject line of which had me straight up LOL-ing! š¤£ It was this:Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Subj:Ā I hit $50K and lost 20 lb!Ā No, I wasnāt writing to sell them a weight loss supplement. And no, the email...
Telling Great Stories to Build Your Brand
Humans love stories.Ā Ā We bond over mutual experiences and enjoy sharing those experiences with each other. We love telling stories, reading stories, and hearing stories. (This #truth is what makes Hollywood a multi-billion dollar business!) šØš» šµš½ š¦øš» š§ š§š¼ We...
3 Ways to Increase Your Energetic Capacity as an Entrepreneur
Have you ever had one of those days where you just wished you had a liiiiiittle more energy? (or a LOT?)Ā You know exactly whatās on the agendaā¦ what you *should* be doing in your brand... but you can't quite get yourself to do it?Ā Oh, me too, Friendā¦. Meeeeee too.Ā ...
The Brand-building Power of The Mere Exposure Effect
At the time of publishing, Black Friday is just three months away! Yessssssā¦ it will soon be that āmost wonderful time of the year.ā Our people will be on the hunt for a good deal on that thing they MUST have. And, for many entrepreneurs, the time to start planning...
4 Common Branding Mistakes that Repel Clients
After being in branding and business for the last 15 years, and working behind the scenes of more than 500 brands, I have seen some cringe-worthy branding mistakes. š š š ā¦ Let. Me. Tell. You!Ā (And frankly, I made my share of them in the beginning, too!)Ā Itās so...