3 Types of Taglines & How to Write Them
Recently, an art-collecting friend told me of a purchase she made on vacation. She was having an unforgettable visit to Amsterdam, filled with luscious ethnic foods, eye-popping architecture, hours meandering around the best art museums... you get the idea! On her...
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5 Essentials for Building Brand Trust
5 Essentials for Building Brand Trust: Regardless of how and when you earn it, credibility in business is a powerful force. People invest confidently when they feel connected to your brand, and trust is the ultimate type of connection.
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3 Paths to Conquer Shiny Object Syndrome
It’s so easy to get caught up in all the hype on the interwebs. We’re all guilty of it. All of a sudden you’re chasing after that next *BIG* idea. Before you jump to start to implementing yet another shiny new strategy in your business, decide how it fits with your value path, your marketing path, or your brand path.
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How to Manage Your Brand – in 3 Steps
Think of your brand like a circular process – a set of systems. This approach will help you be your most productive, and increase your impact and revenue.
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Should You Hire an Expert or an Implementer?
You’re ready to hire. You KNOW you need more help in your business. You cannot continue with your current limited bandwidth. There’s *way* too much stuff to do! You’re on a path of growth and want to keep scaling your business for success. So then, who to hire? An expert or an implementer?
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Set Yourself Apart with Emotional Branding
Think of a unique food… Or really any unique product…Now search for it on Amazon. How many results do you get? I have been making more conscientious decisions about healthy eating in the last couple years. (If you’ve been following me for awhile, you know that I’m...
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Scale Your Brand with Clarity and Consistency
I have a challenge for you. (Yes, you!) Take a look at the first pieces of content you ever created. (Are they still publicly available?) What are your *first* impressions? Want to hear mine? When I look back at my original content... it's #cringeworthy....
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5 Strategies to Banish Imposter Syndrome Forever
“No one cares what I have to say.” “I don’t have enough knowledge to talk about that.” “I can’t compete with ______ - s/he has 10 years more experience than I do.” “WOW! How does that entrepreneur have 10K followers?” “Maybe I...
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Your Best Brand Indoctrination Emails
Picture this business utopia: Your email list is a perfectly curated collection of your dream clients. These individuals understand exactly what you sell. They trust that you deliver on your promises and *know* that you are an expert in your industry. They...
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5 Must-Have Videos for Building Psychology into Your Brand
You’ve done the work to gain clarity around your brand’s core values, voice, and visuals. Now it’s time to commit to showing up in the world - to living your brand out loud. Because a brand exists only in the moments where it comes into contact with actual...
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Go way beyond fonts & colors - figure out what your brand stands for on a psychological level.
