4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales
Have you noticed? Business is getting more and more human. It's true! Consumers don't want to be treated like 'just another number' and people are making their purchasing decisions on a more emotional level. As much as 95% of our decision-making (including our buying...
Naming a Business? Use These Tools to Find the Perfect Brand Name
Naming a business tools and resources ahead! But first, a question... "What's in a name?" đč When Juliet asked this of Romeo, I wonder if she thought - for even a second - of ALL of us future entrepreneurs? And the P-R-E-S-S-U-R-E we would now forever feel around what...
Emotions & Logic in Branding: the Human Decision-Making Equation
All the smartest brand-builders know that humans make buying decisions emotionally.*Â So itâs super-important that we donât get stuck in the traps of âcreating the best widgetâ or âhaving the cheapest offer.â (Ugh! Competing on price alone is the pits!)Â Â And we also...
Energetic Seasons & Cycles: Making Them Work for Your Brand
I call B.S. on showing up every single day! There. I said it. Because here's the thing. Daily work may feel good for some entrepreneurs. But it doesn't work for everybody. In fact, I am not the type of person who works on my business from sun up to sun down - every...
The 4 Steps of an Effective Rebranding Process
Is it time for a re-boot of your brand? Oooooooo - exciting! đA thoughtful *rebrand* can up-level your business in all the right ways!After serving clients and customers for a bit, the foundation of your brand often come into clearer focus â but needs to be defined...
5 Ways to Create Leverage in Your Brand (Work Less & Earn More!)
As entrepreneurs, we all have different dreams and goals.Maybe yours is to take more vacations - while also feeling really comfortable about being able to pay for those vacations! âïž Or maybe you're dreaming of a New York City pied-a-terre - where you can tap into...
The Best Branding Books: My Favorites for Inspiration & Learning
People know I'm a bookworm. đ€ And people know I'm a brand strategist. So, it follows that I'm frequently asked about what I believe are the best branding books. Yep⊠Aspiring brand strategists, my fellow entrepreneurs, and even students who are studying marketing,...
3 Steps to Writing a Compelling Brand Origin Story
So, maybe you weren't bitten by a radioactive spider. đ·Â (No superhuman strength, speed, or agility, either? And you can't cling to walls or cast a web? Bummer.) đ€Ł Well, guess what? Your Brand Origin Story still matters. And it matters a lot. In fact, how you tell it...
5 Ways to Get the Best Stock Photos for Your Brand
Stock images - or pizza? Which one do you think I'm more PICKY about? đ€ŁHonestly, it's neck and neck. (We lived in Naples, Italy for three years. As a result, I'm admittedly a complete pizza snob. It is what it is!) So I'm going to say pizza. But stock images are a...
Growing Your Audience: 3 Strategies for More Impact, Influence & Revenue!
âKaye, how do I grow my audience?â đđ» Iâm pretty certain I hear this more than any other question! Yep, for most of the brilliant entrepreneurs in my orbit, this is the #1 goal that I hear them articulate⊠They want audience growth. ⊠And for good reason! ...