Brand Psychology Workbook

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Kaye Putnam Brand Strategist

My name is Kaye

(like the letter.)

I help entrepreneurs define and scale their brands to multiply their impact & income.

Is Your Brand Ready to Expand?

Is Your Brand Ready to Expand?

Ah, the entrepreneurial journey… It’s fast-paced, crazy, intense, fun, and stressful – sometimes all at once. But what do you do when the stress goes from motivational to overwhelming? How do you know when that stressful week, month, or quarter is a sign?...

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Top 8 Growth-Stunting Brand Mistakes

Top 8 Growth-Stunting Brand Mistakes

Think back to when you *first* started building your brand. Back then, you weren’t sure what your brand even was yet. You never thought to ask yourself: “Is this on brand?” The colors in a photo, the shapes within a pattern, the *voice* of a social media...

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The Big 2018 Shift: Meaning Over Money

The Big 2018 Shift: Meaning Over Money

With a brand spankin’ new year here, many branding and marketing pros like myself are making predictions for business trends in 2018… and guys, I’m *REALLY* excited about mine. While I already see this trend happening in so many brands, I know it will only continue to...

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FACT: Your Brand *HAS TO* Have an Opinion

FACT: Your Brand *HAS TO* Have an Opinion

SCENARIO! YOU. FREAKIN’. DID IT. Prefer to Listen? Play the audio version of this blog post here: You built a successful business from scratch. Made a name for yourself by putting out awesome content on the reg. Attracted a steady stream of clients to come a’knockin’...

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How to Ensure Brand Consistency While You Scale

How to Ensure Brand Consistency While You Scale

In the beginning, when you’re running the show all alone, building your business is a lot like wearing a million different hats when you’ve never really considered yourself much of a hat person. You’re the boss, the content creator, the customer service provider, the...

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Unlocking Big Brand Genius: ADAY

Unlocking Big Brand Genius: ADAY

Last year, when we developed the 12 Brandfluency courses, Kaye and I researched fitness brands to find one that represents each of the twelve archetypes. This was the perfect exercise to show how very different brands actually sell very similar products. Think about...

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Brand New Brand Online Course
Brand Archetype Training Course Online
Brand Clarity Consulting and Coaching