Set Yourself Apart with Emotional Branding
Think of a unique food… Or really any unique product…Now search for it on Amazon. How many results do you get? I have been making more conscientious decisions about healthy eating in the last couple years. (If you’ve been following me for awhile, you know that I’m...
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Scale Your Brand with Clarity and Consistency
I have a challenge for you. (Yes, you!) Take a look at the first pieces of content you ever created. (Are they still publicly available?) What are your *first* impressions? Want to hear mine? When I look back at my original content... it's #cringeworthy....
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5 Strategies to Banish Imposter Syndrome Forever
“No one cares what I have to say.” “I don’t have enough knowledge to talk about that.” “I can’t compete with ______ - s/he has 10 years more experience than I do.” “WOW! How does that entrepreneur have 10K followers?” “Maybe I shouldn’t...
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Your Best Brand Indoctrination Emails
Picture this business utopia: Your email list is a perfectly curated collection of your dream clients. These individuals understand exactly what you sell. They trust that you deliver on your promises and *know* that you are an expert in your industry. They...
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5 Must-Have Videos for Building Psychology into Your Brand
You’ve done the work to gain clarity around your brand’s core values, voice, and visuals. Now it’s time to commit to showing up in the world - to living your brand out loud. Because a brand exists only in the moments where it comes into contact with actual...
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Is Your Brand Ready to Expand?
Ah, the entrepreneurial journey… It’s fast-paced, crazy, intense, fun, and stressful – sometimes all at once. But what do you do when the stress goes from motivational to overwhelming? How do you know when that stressful week, month, or quarter is a sign? A sign that...
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Crafting a Standout Customer Experience
SPOILER ALERT: Not having a customer experience strategy still results in an experience – just not one you’re likely to be proud of. Like your brand, your customer experience exists in your buyers’ minds. Their perception of whether or not your process is...
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Top 8 Growth-Stunting Brand Mistakes
Think back to when you *first* started building your brand. Back then, you weren’t sure what your brand even was yet. You never thought to ask yourself: “Is this on brand?” The colors in a photo, the shapes within a pattern, the *voice* of a social media...
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The 6 Stories Your Brand Needs to be Telling
Have you heard recently that you need to tell stories in your branding? I bet you have 😉 It’s bordering on being the next “shiny marketing tactic” that everyone needs. Telling stories in your branding may be essential, but it can also be really difficult. Not...
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Big Press Blueprint: Preparing for the Public Eye
You’ve put in the work to create a successful brand. You’ve managed to outshine your competitors and build lasting relationships with your customers or clients. And now, you’re ready to step out into the spotlight. ...Or are you? When business is thriving, it’s...
read more5-Day Define Your Brand Mini-Class
Go way beyond fonts & colors - figure out what your brand stands for on a psychological level.
