Find, Onboard, and Delegate To Talent Across the Globe
Imagine being able to find, onboard, & easily delegate to the best talent – from anywhere in the world – for your business. It’s possible with this method.
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3 Types of Taglines & How to Write Them
Recently, an art-collecting friend told me of a purchase she made on vacation. She was having an unforgettable visit to Amsterdam, filled with luscious ethnic foods, eye-popping architecture, hours meandering around the best art museums... you get the idea! On her...
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5 Essentials for Building Brand Trust
5 Essentials for Building Brand Trust: Regardless of how and when you earn it, credibility in business is a powerful force. People invest confidently when they feel connected to your brand, and trust is the ultimate type of connection.
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3 Paths to Conquer Shiny Object Syndrome
It’s so easy to get caught up in all the hype on the interwebs. We’re all guilty of it. All of a sudden you’re chasing after that next *BIG* idea. Before you jump to start to implementing yet another shiny new strategy in your business, decide how it fits with your value path, your marketing path, or your brand path.
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How to Manage Your Brand – in 3 Steps
Think of your brand like a circular process – a set of systems. This approach will help you be your most productive, and increase your impact and revenue.
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Should You Hire an Expert or an Implementer?
You’re ready to hire. You KNOW you need more help in your business. You cannot continue with your current limited bandwidth. There’s *way* too much stuff to do! You’re on a path of growth and want to keep scaling your business for success. So then, who to hire? An expert or an implementer?
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Set Yourself Apart with Emotional Branding
Think of a unique food… Or really any unique product…Now search for it on Amazon. How many results do you get? I have been making more conscientious decisions about healthy eating in the last couple years. (If you’ve been following me for awhile, you know that I’m...
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Scale Your Brand with Clarity and Consistency
I have a challenge for you. (Yes, you!) Take a look at the first pieces of content you ever created. (Are they still publicly available?) What are your *first* impressions? Want to hear mine? When I look back at my original content... it's #cringeworthy....
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5 Strategies to Banish Imposter Syndrome Forever
“No one cares what I have to say.” “I don’t have enough knowledge to talk about that.” “I can’t compete with ______ - s/he has 10 years more experience than I do.” “WOW! How does that entrepreneur have 10K followers?” “Maybe I...
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Your Best Brand Indoctrination Emails
Picture this business utopia: Your email list is a perfectly curated collection of your dream clients. These individuals understand exactly what you sell. They trust that you deliver on your promises and *know* that you are an expert in your industry. They...
read more5-Day Define Your Brand Mini-Class
Go way beyond fonts & colors - figure out what your brand stands for on a psychological level.
