What is a Brand Strategist? A Peek Behind the Curtain!
When defining your business's brand, do you ever feel like you're trying to read a label - but from inside a bottle? 🧐The reason I ask is... I'm often asked, "Kaye, what does a brand strategist / consultant really do?"🤔 🤔 🤔 So, you know that sense that you're...
3 Entrepreneur Energy Blocks: Don’t Let Them Keep You Stuck!
This is an APB (All Points Bulletin!) from KPHQ. 🚨 PLEASE be on the lookout for three energy-blocking villains. They're on the loose. Running rampant. Keeping entrepreneurs STUCK and SMALL. And we simply can't allow them to wreak this havoc on your brands. I need...
5 Ways to Automate Your Brand (so you can take a vacation!)
I love taking time off! It's one of the best things about "being my own boss." At the end of 2018, I took about six weeks *completely off* from my brand - to handle our big move (back to the states from our beloved Naples, Italy!). Since it coincided with the...
Your Reticular Activating System: Get Everything You Want with the Power of Your Mind!
You know that weird thing that happens when you've noticed something? 🤔 Upon deciding you want to purchase a certain model of car - you start seeing that car at every intersection and in every parking lot? Or your friend mentions a new shampoo she loves. And now every...
4 Ways to Know Your Audience – to Serve & Sell Effectively
When you’re getting started as an entrepreneur, one of the most important questions to answer is, “Who's your ideal client?” (And this isn’t just a question for new business owners, either. It comes into play any time you’re making a shift or selling a new...
How to Choose Your Brand Colors Strategically
When you're choosing colors for your brand, #allthequestions start to pop up. Is this color too feminine for your brand?Is this color too sedate? (Snore....)Maybe this one is too wild...Choosing colors for your brand can trigger your inner Goldilocks, right? 🤣 (Too...
Why Entrepreneurs Self-Sabotage
Have you ever set a big, exciting goal?... 😀And been reeeeeeaaaalllly motivated by it?.... Decided on your strategy?... 🤓 But then... (somewhere along the way. How did this happen?) ... You find yourself bingeing on gelato in front of Netflix - rather than executing...
Hiring The Best Creatives – Designers, Copywriters, Branding Experts
You can't wear ALL the hats. 🎩 🧢 🎓 (And this coming from me... a known hat person.) 😉 But, seriously. You know what I mean. If you want your brand to grow, thrive (and even scale!), you can NOT do it all yourself.BUT, hiring and delegating can be scary. 😳 You're...
Content Repurposing: My System for Staying Visible – Without Working 24/7
Are you an entrepreneur and feeling a liiiiiiiittle overwhelmed with the whole “content creation hamster wheel?” 🐹 Or maybe you simply have some very ambitious visibility goals… (Go, You! We love big thinkers around here!) You want to be on multiple platforms,...
5 Steps to Move Past Comparison-itis As an Entrepreneur
Caution: Scary post ahead... 😵 Dinner’s in the oven. The dishes are done. You love being your own boss and being able to cut out at 4:45 to start dinner! All is well. You smile. You have about ten quiet minutes before your family smells the deliciousness and starts...