The 4C’s: My Framework for a Brilliant Brand
Watch out, dear reader! This webpage is hot. 🔥Because today I’m spilling the scalding hot tea about my proprietary 4C branding process - the framework I use to build compelling brands. If you’re an entrepreneur with a burning desire 😉 to make an impact with what you...
The (Only) 3 Things You Need When Starting Your Brand from Zero
“Kaye, can I ask for your advice?” I nodded and she drew in an excited breath. I sensed her pulse quicken. There was an unmistakable fire in her eye. And I knew that look, because I had seen it before. It was the look of an entrepreneur with a reeeeaaalllly exciting...
3 Steps to Develop Your Unique & Compelling Brand Voice
Do you ever look longingly at a few reeeeeeeaaaaallllllly covetable Instagram accounts, websites, blogs? Or any content from brands (big or small!) that are just totally killin’ it…? When you see one, you think something like… She is so unapologetically “her.” I...
Create Demand Around Your Brand – in 4 Steps
Your business TOTALLY could be the next ‘It brand!’ Yep. Like this season's hottest designer bag 👜, YOUR business can be the one people line up around the block for. Like they did for cabbage patch kids - circa 1983. Like they did for Hamilton tickets - circa...
The 5 C’s for Writing Your Website’s About Page
Quick survey: Which do you DREAD most? 😳 1. Going to the dentist. 2. Doing your taxes. 3. Writing your website's 'About Me' page. It’s the About Page, right? …. I knew it! Yep. When it comes to building your brand platform, the asset that is universally...
The 4 Step ROADmap to Choose Your Brand Archetypes
Who could have guessed? On that fateful day in 2013, I was in full nerd mode. I was down a deeeeep rabbit hole of internet research. And I stumbled upon the jenky website that would change my life. That moment would change so many others’ lives, too. Because in it,...
5 Exercises to Define Your Brand’s Core Values
What do you believe? One thing I firmly believe is this: Your most audacious dreams are worth working for. It’s never easy, but it is SO worth it. You are worth it. You are worth taking the next BIG step. The statement above is actually an excerpt from my...
FOCUS on What Matters: My Framework for a Productive Week
You have exactly 34,877 things to do this week for your brand, right? 😳 😳 😳 Which to tackle first? Which are most important? Which ones will actually move you closer to your goals and impact your revenue? You're just not sure where to get started. And - to add to...
7 Brand Psychology Secrets – Revealed!
Raise your hand if you’re selling to humans! You are, too? What a coincidence! 🤪 As a brand strategist, I’ve been behind the scenes with hundreds of brands. I’ve worked with big corporations and entrepreneurs. (The small to medium brands like yours are now my jam!)...
3 Steps to Attract Ideal Clients to Your Brand
You know who they are… those DREAM people who need your expertise, keenly know your value, and just "get it." Your dreamies. Your ideal customers. Your soulmate clients. (Longing sighhhhhhh…) Whatever you call them, within this article you’ll...