4 Common Branding Mistakes that Repel Clients
After being in branding and business for the last 15 years, and working behind the scenes of more than 500 brands, I have seen some cringe-worthy branding mistakes. š š š ā¦ Let. Me. Tell. You!Ā (And frankly, I made my share of them in the beginning, too!)Ā Itās...
4 Keys to Consistent Brand Growth
When I first got started working online, my business felt like a seesaw. Constantly up and down, up and downā¦ alternating between two positions - and frankly making me a bit sick to my stomach! š¤¢ ā¬ļøĀ For a bit, Iād be spending all my time hustling and marketing...
5 Lesser-Known Ways to Define Your Brandās Niche
Do you want to become the ONLY choice in the minds (and wallets!) of your ideal clients? So, when it's time to buy, they ONLY think of Y-O-U? Because YOU are synonymous with ______ (insert your thing)? Of course you do! š¤ But how?Ā This precious singularity can...
Your Brand Photo Shoot: 5 Steps to Get the Best Results
Did you know? In another life, I was a photographer!Ā šøĀ (And by another life, I mean in high school!)Ā Yep. At the tender age of 16 I started my very first business. I started shooting senior portraits and continued through college - eventually growing that...
The 4Cās: My Framework for a Brilliant Brand
Watch out, dear reader! This webpage is hot. š„Because today Iām spilling the scalding hot tea about my proprietary 4C branding process - the framework I use to build compelling brands. If youāre an entrepreneur with a burning desire š to make an impact with what you...
The (Only) 3 Things You Need When Starting Your Brand from Zero
āKaye, can I ask for your advice?ā I nodded and she drew in an excited breath. I sensed her pulse quicken. There was an unmistakable fire in her eye.Ā And I knew that look, because I had seen it before.Ā It was the look of an entrepreneur with a reeeeaaalllly exciting...
3 Steps to Develop Your Unique & Compelling Brand Voice
Do you ever look longingly at a few reeeeeeeaaaaallllllly covetable Instagram accounts, websites, blogs? Or any content from brands (big or small!) that are just totally killinā itā¦?Ā When you see one, you think something likeā¦Ā She is so unapologetically āher.ā I...
Create Demand Around Your Brand – in 4 Steps
Your business TOTALLY could be the next āIt brand!ā Yep. Like this season's hottest designer bag š, YOUR business can be the one people line up around the block for. Like they did for cabbage patch kids - circa 1983. Like they did for Hamilton tickets - circa...
The 5 Cās for Writing Your Websiteās About Page
Quick survey: Which do you DREAD most? š³ 1. Going to the dentist. 2. Doing your taxes. 3. Writing your website's 'About Me' page. Itās the About Page, right? ā¦. I knew it! Yep. When it comes to building your brand platform, the asset that is universally...
The 4 Step ROADmap to Choose Your Brand Archetypes
Who could have guessed? On that fateful day in 2013, I was in full nerd mode. I was down a deeeeep rabbit hole of internet research.Ā And I stumbled upon the jenky website that would change my life.Ā That moment would change so many othersā lives, too. Because in it,...