by Kaye Putnam | Growth, Visibility
So, want to know something pretty amazing? I sell courses almost every. single. day. 😲 (Pinch me!) Yup, even when I’m not working, I’m often getting pinged with notifications that someone bought one of my courses.As you can imagine, it’s an amazing...
by Kaye Putnam | Entrepreneurs, Launching, Rebranding
When you first set out to build a brand – or if you hear that it’s important to have a brand, it can be quite confusing at first. 🤷🏻♀️ What does “a brand” mean, anyway? For most entrepreneurs, their minds automatically go to the visuals – you know…...
by Kaye Putnam | Attracting Clients, Visibility
Wondering how to influence people to take that next step with you? To click, join, watch, buy…? The key to it all is… Psychology. The American Psychology Association (APA) defines psychology as: “…the study of how the mind works and how it affects...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Rebranding
Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The...
by Kaye Putnam | Attracting Clients, Brand Strategist, Launching, Rebranding
Why is building a brand EVEN important? 🧐(Ever ask yourself that?) Like… How does all that ⚡️⚡️⚡️ energy you channel toward defining *your* brand get YOU closer to your big, audacious goals? (And your smaller ones, too!) Well, let me ask you to imagine...
