by Kaye Putnam | Attracting Clients, Entrepreneurs
Raise your hand if you’re selling to humans! You are, too? What a coincidence! 🤪 As a brand strategist, I’ve been behind the scenes with hundreds of brands. I’ve worked with big corporations and entrepreneurs. (The small to medium brands like yours are now my jam!)...
by Kaye Putnam | Attracting Clients, Visibility
You know who they are… those DREAM people who need your expertise, keenly know your value, and just “get it.” Your dreamies. Your ideal customers. Your soulmate clients. (Longing sighhhhhhh…) Whatever you call them, within this...
by Kaye Putnam | Attracting Clients, Brand Archetypes
Ahh, the psychology of fonts… If you hang out here because you are a brand nerd like me 🤓, then this phrase probably gets you PRET-ty excited. Maybe you have visions of serifs dancing in your head… Maybe you don’t (Ummmm, what’s a serif?),...
by Kaye Putnam | Attracting Clients, Entrepreneurs
Are you considering a rebrand? Brilliant! That might be a really good strategy. (#yay!)But, you should also proceed with caution. ⚠️ The decision to rebrand shouldn’t be taken lightly – for a variety of reasons. For one: To feel confident buying, people usually...
by Kaye Putnam | Entrepreneurs, Visibility
Need an infusion of cash into your business? And, need it… like… yesterday? Maybe you want to fund something in particular (That mastermind that opens its cart only twice per year? Summer water ski camp for the littles? A plane ticket to your next temporary home?) ...
