by Kaye Putnam | Entrepreneurs
“No one cares what I have to say.” “I don’t have enough knowledge to talk about that.” “I can’t compete with ______ – s/he has 10 years more experience than I do.” “WOW! How does that entrepreneur have 10K followers?” “Maybe I shouldn’t...
by Kaye Putnam | Visibility
Picture this business utopia: Your email list is a perfectly curated collection of your dream clients. These individuals understand exactly what you sell. They trust that you deliver on your promises and *know* that you are an expert in your industry. They have formed...
by Kaye Putnam | Visibility
You’ve done the work to gain clarity around your brand’s core values, voice, and visuals. Now it’s time to commit to showing up in the world – to living your brand out loud. Because a brand exists only in the moments where it comes into contact with actual...
by Kaye Putnam | Entrepreneurs
SPOILER ALERT: Not having a customer experience strategy still results in an experience – just not one you’re likely to be proud of. Like your brand, your customer experience exists in your buyers’ minds. Their perception of whether or not your process is enjoyable,...
